Abductive Theory Construction

Janiszewski, Chris; Osselaer, Stijn van

doi:10.1002/jcpy.1280

Cited by 30 publications

(32 citation statements)

References 135 publications

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“…Although we started our analysis without an a priori theory, we developed constructs and themes by way of an abductive process to understand and theorize on HRI as a non-dyadic phenomenon. Such an analytical strategy is consistent with contemporary qualitative consumer research (Janiszewski and van Osselaer, 2021;Fischer and Guzel, 2022). Both data collection and analysis stopped when theoretical saturation was achieved (Denzin and Lincoln, 2018).…”

Section: Discussionmentioning

confidence: 75%

Non-dyadic human–robot interactions and online brand communities

Lima

Zanini

Irígaray

2022

MIP

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PurposeThis research investigates and conceptualizes non-dyadic human–robot interactions (HRI).Design/methodology/approachThe authors conducted a netnographic study of the Facebook group called “iRobot – Roomba,” an online brand community dedicated to Roomba vacuums. Their data analysis employed an abductive approach, which extended the grounded theory method.FindingsDyadic portrayals of human–robot interactions can be expanded to consider other actants that are relevant to the consumption experiences of consumer robots. Not only humans but also nonhumans, such as an online brand community, have a meaningful role to play in shaping interactions between humans and robots.Research limitations/implicationsThe present study moves theoretical discussions on HRI from the individual level grounded in a purely psychological approach to a more collective and sociocultural approach.Practical implicationsIf managers do not have a proper assessment of human–robot interactions that considers different actants and their role in the socio-technical arrangement, they will find it more challenging to design and suggest new consumption experiences.Originality/valueUnlike most previous marketing and consumer research on human–robot interactions, we show that different actants exert agency in different ways, at different times and with different socio-technical arrangements.

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Section: Discussionmentioning

confidence: 75%

Non-dyadic human–robot interactions and online brand communities

Lima

Zanini

Irígaray

2022

MIP

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“…In the relational engagement tradition (Bublitz et al 2021; Bublitz, Peracchio, et al 2019; Ozanne et al 2017), our nonprofit partners’ participation in this research was collaborative over a period of six to eight months. Our research process was abductive, following the stepwise, iterative approach recommended by Janiszewski and Van Osselaer (2022, p. 17) to “hypothesize, observe, analyze, organize and prioritize” with a goal of developing a conceptual framework. This method followed the process employed in Bublitz et al's (2021) JPP&M article, which Janiszewski and Van Osselaer feature as an exemplar for conducting discovery-oriented abductive research.…”

Section: Methodsmentioning

confidence: 99%

“…In fact, the problem of scaling social impact has plagued researchers and practitioners as they sought to use existing theories and practice shown to work in a for-profit setting with limited progress toward scaling in the social sector (Bloom and Chatterji 2009; Ebrahim and Rangan 2014; Newbert 2012). Second, abduction places importance on “locally actionable research” with a focus on external validity where researchers can examine variable relationships and explore background factors in the complex environments where they occur (Janiszewski and Van Osselaer 2022). Here, the many causes of social ills are complex and often local, making a flexible and adaptable scaling framework essential.…”

Section: Methodsmentioning

confidence: 99%

“…There are two critical benefits of the abductive research method for studying social impact scaling. First, when existing theoretical frames do not provide an explanation, are ambiguous, or are in conflict, abductive research methods offer an opportunity to expand our thinking and develop novel theory that better explains phenomena (Janiszewski and Van Osselaer 2022). Studying how community-based nonprofits scale solutions to complex societal problems may benefit from this method because current theories do not work well for many nonprofits attempting to scale their social impact solutions.…”

Section: Methodsmentioning

confidence: 99%

“…We returned to our research partners throughout the process of analyzing and synthesizing with clarifying questions; we also asked them for their perspectives on the practices observed and conclusions drawn. Through this process, we identified patterns and organized them into a framework (Eisenhardt 1989; Janiszewski and Van Osselaer 2022) that highlights the critical elements of the scaling process. Next, we introduce our scaling framework.…”

Section: Methodsmentioning

confidence: 99%

See 2 more Smart Citations

Scaling Social Impact: Marketing to Grow Nonprofit Solutions

Nardini¹,

Bublitz²,

Butler³

et al. 2022

Journal of Public Policy & Marketing

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Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities seek to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggle to identify a path to scale their impact. To address this problem, we partnered with eleven nonprofits engaged in social impact scaling. By integrating insights on scaling from our nonprofit research partners together with academic research on scaling across a range of disciplines, we outline a framework for scaling community-based nonprofits and the marketing practices that support it. Our research advances a two-stage social impact scaling framework. We term this framework T-Shaped Scaling. Within our framework, the vertical bar of the T refers to scaling deep, grounding solutions within a community, and the horizontal bar of the T represents scaling wide, adapting and transferring the scaled deep solutions to new communities. This framework advances both our conceptual and practical understanding of social impact scaling. Finally, we explore the policy implications of social impact scaling and call on researchers in marketing to further investigate the scaling strategies and marketing practices that grow social impact.

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Commentaries on “Abductive Theory Construction”

Kardes¹,

Fischer²,

Spiller

et al. 2021

J Consum Psychol

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This paper assembles five comments on Janiszewski and van Osselaer's (this issue) article that promotes abductive research as a way to generate new psychological theory. The review process began by asking those making comments to be part of collaborative communication between themselves and Janiszewski and van Osselaer. The five comments arising from that process provide well‐honed insights into the strengths and weaknesses of the abductive research. The first commentary, by Frank Kardes, offers convincing evidence showing that the techniques of abductive thinking are similar to other explorative techniques currently being successfully used in deductive research. Eileen Fischer sees abductive thinking as integral to inductive and qualitative thinking as it facilitates the generation of new constructs and remaps established ones. Stephen Spiller explores the implication of starting from interesting and paradoxical data rather than from established theory. The research challenge then requires a focus on strategic sampling of methods, responses, and critical constructs that confirm or limit a provisional theory. Aparna Labroo articulates the benefits of abductive thinking to help resolve complex practical problems, but warns against the proliferation of multiple findings that may be difficult to validate. Finally, Bublitz and Peracchio celebrate the value of abductive research to help resolve social issues and enable the fruitful merger of publishable research with personal social action.

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Abductive Theory Construction

Cited by 30 publications

References 135 publications

Non-dyadic human–robot interactions and online brand communities

Non-dyadic human–robot interactions and online brand communities

Scaling Social Impact: Marketing to Grow Nonprofit Solutions

Commentaries on “Abductive Theory Construction”

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