There's no success like failure and failure is no success at all (Bob Dylan).Why write a paper about failure? First tò`o ut'' failure an as organisational taboo and, second, because ignoring failure can limit our understanding of the theory and practice of organisational change. This article confronts these limitations working explicitly with failure to illustrate how adopting this perspective can inform both theory and practice. The relationship between theory and practice is considered at two levels and illustrated through the interpretation of a failed transformation in the construction division of a large multinational company (Alpha). Level one identifies the conditions for organisational transformation and questions whether crisis is the best stimulus for successful transformation, while level two captures the human experiences and dynamics of a management workshop intervention designed to support the top down change.The first section defines and evaluates transformation, the relationship between success and failure, and why transformation efforts fail. This is followed by the Alpha case study describing the context, strategy and change processes adopted by the MD and Board. The second section discusses the common themes that emerged from the change management workshops and the article concludes by identifying what can be learned from working with failure. For example should failure feature more explicitly and frequently in the organisational change literature?