A user preference modelling method for the assessment of visual complexity in building façade

Abstract

PurposeThis study aims to provide a method to assess the perceptual impact of the visual complexity of building façades.Design/methodology/approachThe research identifies the number of design elements and the variation in their position and colour as variables of visual complexity. It introduces the concepts of vertices and corners as atomic indicators on which the measurement of these variables is built. It measures visual complexity and its variables in images of building façades and analyses their relationships with participants' reactions. It reports on the effect of visual complexity on preferences, the adequacy of different methods in measuring visual complexity and the perceptual impact of each of its variables.FindingsThe research demonstrates that visual complexity can be assessed through the measure of its variables and their statistical mapping to users' preferences.Originality/valueThe manuscript provides the foundation for a planning/assessment tool for the visual control of the built environment using computer systems based on the preferences of residents through the examination of the relationship between the users and their environment. It creates a paradigm, which introduces a robust concept in the visual analysis of urban design.

A Review of Smart Design Based on Interactive Experience in Building Systems

“…Second, in order to ensure the sustainable life brought by smart buildings, the principle of the "people-oriented" interactive experience of smart design in building applications will follow the following principles. The first is to see the demand clearly [24,39]. Before the development of smart home technology, the needs of users, including physiological needs (functional needs) and psychological needs (emotional needs), will be fully considered.…”

“…(5) Give full consideration to the needs of users, especially for users with special needs, such as the disabled, through remote consultation of the visual system; intelligent nursing data can be provided, and the technology that can control the home building system through eye movement is proposed to give full play to the visual interaction of users [17][18][19]. In the design stage of the intelligent building system, let users really participate in the work of intelligent technology design, collect user experience and user data, and establish a user information database, which can not only improve the visual level of the intelligent building system, but also improves users' comfort and satisfaction [20][21][22][23][24].…”

The effect of visual communication in creating public awareness of sustainable living: A case study in Malaysia

“…It could be done by using the appropriate communication.Communication can be divided into different types of categories. Many studies pointed out the need to strategise each category to impact the message differently (Hussein, 2020). These communication characteristics depend on many factors (culture, society, community, environment) of a specific target audience.…”

“…These communication characteristics depend on many factors (culture, society, community, environment) of a specific target audience. Successful communication will transverse the message it conveys throughout the community (Hussein, 2020;Tölkes, 2020).By managing a particular communication strategy in terms of setting up the tone and language of the message, individuals can be directed to perform a specific idea, task, or directive (Tölkes, 2020). As part of the communication strategy, visual linguistics has been a part of the most effective language to develop understanding in the public and community upon interpreting the intended message (Zhang, 2012).…”

“…These communication characteristics depend on many factors (culture, society, community, environment) of a specific target audience. Successful communication will transverse the message it conveys throughout the community (Hussein, 2020;Tölkes, 2020).…”