Role of physical attributes of preferred building facades on perceived visual complexity: a discrete choice experiment

Kashani, S. Mahdi Hashemi; Pazhouhanfar, Mahdieh; Oel, Clarine van

doi:10.1007/s10668-023-02980-0

Cited by 8 publications

(5 citation statements)

References 41 publications

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“…The results obtained in the present study regarding design elements related to the building's form, typology, facades, terraces, etc., are similar to those of Stamps and Miller [62], Hashemi-Kashani and Pazhouhanfar [63], Stamps [64][65][66], Heath et al [67], and Lee and Ostwald [68], who all examined the effects of the "complexity" of facade surfaces. These all concluded that an increase in the complexity of the silhouette and facade of buildings heightened perceptions of their overall complexity and, therefore, participants' preferences.…”

Section: Discussionsupporting

confidence: 55%

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Montañana,

Nolé,

Llinares

2024

Buildings

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In the current real estate landscape, there is a growing trend to focus on adding value to products to address the customer’s affective/emotional perspective, his/her perceptions of the ‘Prestige’ of properties being crucial for his/her final assessments of the products. This study delves into the design elements that shape perceptions of ‘Prestige’ using Kansei engineering in 235 participants who evaluated various real estate promotions through: (1) a set of 60 adjectives and (2) reason for purchase (residence or investment). A first factor analysis of the set of adjectives yielded 15 independent axes. A subsequent linear regression indicated that the ‘Prestige’ axis was among the four most important factors in/drivers of property purchase decisions. In the second phase, 62 design elements (and their respective categories) of real estate promotions were identified to establish 16 groups. A linear regression determined that Information presentation and Building were the groups of elements with the greatest impact on subjects’ perceptions of ‘Prestige’. A subsequent Univariate General Linear Model analysis identified the design elements significant for each group, such as Development type and Building shape, respectively. Finally, a Bonferroni post hoc test identified the important categories in each identified design element as Facing blocks and Stepped.

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Section: Discussionsupporting

confidence: 55%

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Montañana,

Nolé,

Llinares

2024

Buildings

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“…To investigate the relationship between the green facade of a residential building and PRP, a discrete choice experiment was conducted. The Discrete Choice Method (DCM) is a popular approach for studying people's preferences in a variety of fields [62], including environmental economics, tourism, marketing, transportation, and health [63][64][65][66][67]. In our case, we did not ask for the subjects' preferences, but, instead, asked for their estimate of the Perceived Restorative Potential (PRP) as described above.…”

Section: The Discrete Choice Methodsmentioning

confidence: 99%

Enhancing Citizens’ Perceived Restoration Potential of Green Facades through Specific Architectural Attributes

Hajibeigi,

Pazhouhanfar,

Grahn

et al. 2023

Buildings

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Research on restorative environments has suggested green facades as a promising model for natural spaces in urban and densely populated areas. However, the impact of architectural design attributes of green building facades on perceived restoration potential is insufficiently researched. Therefore, this study aimed to investigate the relationship between architectural design attributes of green building facades and perceived restoration potential. A discrete choice experiment was used. First, seven architectural design attributes (Value, Symmetry, Material, Balcony, Variety, Configuration, and Shape) were identified based on the Content Identifying Method. In the next step, a sample of 204 participants randomly selected a block and evaluated the perceived restoration potential of six pairs of designed images of different green facade scenarios based on the seven architectural design attributes. The results showed that low diversity in greenery was associated with greater influence, and people chose asymmetric greenery more often. Horizontal and scattered greenery was preferred over vertical and concentrated greenery, which had no significant effect on perceived restoration potential. Stone and cement used in green facades were the most influential factors in perceived restoration potential. These findings can aid designers in designing the green facade of residential buildings to increase perceived restoration potential.

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“…In this study, architecture students were more critical than the engineering students as they criticized what they perceived as negative design decisions. Hashemi Kasnani et al [40] analyze the preference and perceived visual complexity which were evaluated over 36 pairs of images based on physical attributes of building facades such as material, color, ornament, vegetation, windows and architectural style (modern, classic, traditional). Cheuk Fan [41], perform an evaluation of old-style buildings and modern-style buildings on three dimensions: aesthetic evaluation, organization, and friendliness.…”

Section: Related Workmentioning

confidence: 99%

Appraisal of Architectural Ambiances in a Future District

Belaroussi,

González,

Dupin

et al. 2023

Sustainability

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Auditing future public places that have not yet been constructed can be a laborious, time-consuming, and expensive task. However, the human factor plays a crucial role in successful infrastructure design. By involving users early in the design process, valuable insights can be gained prior to the physical construction, resulting in more appealing spaces for users. In this research, we explore the potential of non-immersive virtual reality to perceive atmospheres in architectural projects. We investigate suitable methodologies for studying this subject and examine its educational implications in architecture. The study focuses on a large-scale neighborhood currently undergoing complete reconstruction. We extract and model four environments in 3D, offering a virtual tour of these spaces and their infrastructures to both expert and non-expert participants. Through a questionnaire, we collect their responses to evaluate the architectural atmospheres of these distinct areas. This article analyzes the expressed feelings and provides projections on the anticipated sensations once the real estate project is completed. Additionally, it compares the expectations of professionals with the impressions of the public based on virtual visits. By emphasizing outdoor architecture and employing a larger city 3D model in the experimentation, this study contributes to the existing literature on participatory studies. The empirical research findings underscore the advantages of involving users early in the design process for buildings and streetscapes, leading to an enhanced user experience before implementing infrastructure renovations.

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Role of physical attributes of preferred building facades on perceived visual complexity: a discrete choice experiment

Cited by 8 publications

References 41 publications

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Enhancing Citizens’ Perceived Restoration Potential of Green Facades through Specific Architectural Attributes

Appraisal of Architectural Ambiances in a Future District

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