“…According to Swanson, a communicative approach to moral conflicts could offer conceptual background for the exchange of value-based information between a corporation and its societal environment (Swanson, 1999). In a similar vein, Calton and Payne deliver a communicative definition of a stakeholder network, describing it as ''an interactive field of discourse'' (Calton and Payne, 2003) which they place in the context of the emerging view of organizations as interconnected conversations (e.g., Calton and Kurland, 1996;Deetz, 1995;Kuhn and Ashcraft, 2003;Wicks and Freeman, 1998). If normative conflicts can no longer be solved by referring to a shared background of values and traditions, communication becomes the sole source of peaceful interaction and mutual recognition (cf.…”