Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric

Castelló, Itziar; Lozano, Josep M.

doi:10.1007/s10551-011-0770-8

Cited by 230 publications

(177 citation statements)

References 84 publications

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“…Those studies which have looked at firm-level legitimacy-seeking strategies have focused on other CSR-related practices such as corporate governance (Selekler-Goksen and Yildirim Oktem, 2009;Judge et al, 2008;Mason et al, 2007), environmental management practices (See for example Hoffman, 1999;Bansal & Clelland, 2004;Jennings and Zandbergen, 1995;Clemens and Douglas, 2006), or corporate communications (Castello and Lozano, 2011). Therefore, it is a challenge to find empirical studies that show the forms and processes of legitimacy-seeking behaviour of MNEs' subsidiaries who use CSR in the form of community initiatives.…”

Section: Neo-institutional Theory: Isomorphism and Legitimacymentioning

confidence: 99%

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

2015

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Arguably, the corporate social responsibility (CSR) practices of multinational enterprises (MNEs) are influenced by a wide range of both internal and external factors. Perhaps most critical among the exogenous forces operating on MNEs are those exerted by state and other key institutional actors in host countries. Crucially, academic research conducted to date offers little data about how MNEs use their CSR activities to strategically manage their relationship with those actors in order to gain legitimisation advantages in host countries. This paper addresses that gap by exploring interactions between external institutional pressures and firm-level CSR activities, which take the form of community initiatives, to examine how MNEs develop their legitimacy-seeking policies and practices. In focusing on a developing country, Sri Lanka, this paper provides valuable insights into how MNEs instrumentally utilise community initiatives in a country where relationshipbuilding with governmental and other powerful non-governmental actors can be vitally important for the long-term viability of the business. Drawing on neo-institutional theory and CSR literature, this paper examines and contributes to the embryonic but emerging debate about the instrumental and political implications of CSR. The evidence presented and discussed here reveals the extent to which, and the reasons why, MNEs engage in complex legitimacy-seeking relationships with Sri Lankan host institutions.

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Section: Neo-institutional Theory: Isomorphism and Legitimacymentioning

confidence: 99%

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

2015

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“…Source: our elaboration of ISVI, 2016: [28][29][30][31] Ali Reza Arabnia, the current the President of Geico, was born in Tehran (Iran) in 1955. After a brilliant education and professional background in 1980 he got married with G. Neri's daughter and started to lead the family business at the age of 29, in a time marked by generational change and a backdrop of severe financial situations.…”

Section: The Governance and The Leadership Modelmentioning

confidence: 99%

Shaping Virtues Leadership to Enhance Corporate Social Responsibility and Sustainability. Insights from a Case Study

Baldo¹

2018

BEL

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The work addresses attention to the leadership attributes that allow managers and entrepreneurs to develop authentic CSR-oriented strategies and foster sustainability. After tracing the theoretical framework, the work presents the empirical analysis based on a qualitative approach and a case-study method relative to an Italian company − Geico Spa whose traits of excellence are relative to both the business and the leadership model.Findings point out that the leadership style leads to a business model that allows people inside and outside the company to flourish and the company to grow across all dimensions (economic, financial, competitive, social, environmental and ethical). Moreover, the analysis reveals that what authentically drives CSR strategies and animates the organization to achieve a sustainable development is a leadership style that lies on a passion for the good of the company pursued in harmony with that of all its internal and external interlocutors and its surrounding environment. The work has both scientific and managerial implications. On the one hand, it contributes to shed light on the relationship between intrinsic motivation, charismatic, servant and transforming leadership and authentic CSR. On the other hand, the study points out specific virtues that enable virtuous competencies for enhancing CSR and sustainability that can be developed through educational and professional practices, thus opening new trajectories for a fruitful convergence of theory and practice.

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“…A pillar of sustainability education should rest on authenticity, intended as coherence between the scholars' research and teaching arguments relative to sustainability (and, among these, the environment, social responsibility and ethical issues) and the concrete behaviours held in their professional and personal spheres of life. On the one hand, authenticity is necessary to avoid a façade (Castello and Lozano, 2011) in sustainability education. On the other hand, authenticity at a subjective level is a pre-requisite for effectively promote a change in education (Sterling, 2004;Schultz, 2013) starting from scholars' behaviours and attitudes in their personal and professional life.…”

Section: Education For Sustainable Development and Education For Sustmentioning

confidence: 99%

Educating for Sustainability: Perspectives and Critical Notes on Accounting Scholars’ Role in Higher Education

Baldo¹,

Baldarelli²

2017

Scientific Annals of Economics and Business

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Education for sustainable development represents a relevant issue that allows Universities to lead and respond to social needs towards a more sustainable life and a complete change in the global paradigm of education and involvement of society. A crucial point for developing a culturally sensitive vision is to deepen the scholars' genuine commitment to sustainability. A pillar of sustainability education should rest on authenticity, intended as coherence between the scholars' research and teaching arguments relative to sustainability and the concrete behaviors held in their professional and personal spheres of life. Starting from this premise, the papers aims to inquire if there is a decoupling between the concepts scholars contribute to promote within the sustainability discourse and the real practice of sustainability in their personal and professional experience. "Is there a missing link between what scholars teach and study, thereby contributing to sustainability research and their daily choices and style of life?" After having presented the research design and the methodological approach adopted to empirically investigate the phenomenon the attention has been focused on the social and environmental accounting research literature, where some contributions claim for the presence of "blue meanies" that invade the world of scholarship, reflection, collegiality and hinder the development of challenges toward sustainability. The preliminary results of the explorative study suggest that a lot of tension related to education for sustainability improve the transfer of sustainable values and attitudes within the scientific community and the students, while several factors hinder sustainable behaviors in the daily professional and personal life of scholars, thus undermining relationships which are a pillar of sustainability.

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Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric

Abstract: business and society, business ethics, Corporate Social Responsibility, discourse analysis, globalization, organizational legitimacy, rhetoric,

Cited by 230 publications

References 84 publications

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

Shaping Virtues Leadership to Enhance Corporate Social Responsibility and Sustainability. Insights from a Case Study

Educating for Sustainability: Perspectives and Critical Notes on Accounting Scholars’ Role in Higher Education

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