A study on the relationships among emotional labor, job satisfaction and turnover intention of beauty industry professionals

Abstract

The purpose of this study is to define the relationships among the emotional labor, job satisfaction, and turnover intention of beauty industry workers. The data for this study were collected through a survey, and a total of 197 questionnaires were used in the statistical analysis. The survey items were classified into 4 domains: demographic characteristics, emotional labor, job satisfaction, and turnover intention. This study extracted factors that compose each measurement domain to define the impact of emotional labor on job satisfaction or turnover intention. According to the research results, 3 factors -positive norm, sincere behavior, and emotional incongruity -were extracted for emotional labor. Individual aptitude satisfaction and work environment satisfaction were extracted as the factors for job satisfaction, whereas a single factor was extracted for turnover intention. By analyzing the effect of factors related to the emotional labor of beauty in dustry workers on factors related to job satisfaction, results showed that positive norm positively influenced individual aptitude satisfaction, sincere behavior positively influenced individual aptitude satisfaction and work environment satisfaction, and emotional incongruity negatively influenced individual aptitude satisfaction. Among factors related to emotional labor, positive norm and sincere behavior negatively affected turnover intention, whereas emotional incongruity positively influenced turnover intention. With regard to the effect of job satisfaction on the turnover intention of beauty industry workers, results showed that individual aptitude satisfaction and job environment satisfaction negatively (-) affected turnover intention. The results of this study show that people presenting a high level of individual aptitude satisfaction displayed positive job satisfaction, whereas people showing serious emotional incongruity for work presented high turnover intention. This implies that in order to increase the work efficiency of beauty businesses, it is essential to examine and manage the emotional labor of workers as a measure for increasing job satisfaction and lowering turnover.

Effect of Service Employees' Job Stresses on the Employees' Attitudes Through Emotional Labor Behavior

“…I tend to try to actually experience the positive emotions I have to show to my co-workers and seniors. [43,44] I tend to try to feel the positive emotions I must show to my co-workers and seniors. I tend to try to draw positive emotions from my heart that I must show to my colleagues and seniors.…”

“…Surface acting I tend to act like I am in a good mood to my colleagues and seniors in an appropriate way. [43,44] I tend to act like I am happy even if something bad happens to me because of my co-workers and seniors. I tend to show off to my co-workers and seniors or act like I'm having fun for the sake of performance.…”

“…Basically, previous studies demonstrating the effect of deep acting and surface acting as a result of emotional labor on turnover intention do not show perfectly consistent results. First of all, there are preceding studies that show, among emotional labors, deep acting lowers turnover intention and surface acting induces turnover intention [33,[43][44][45][46][47][48].…”

Effects of Emotional Labor for Aestheticians on Job Stress, Satisfaction, and Turnover

“…그러나 인적 관리의 개선이 체계적으로 정립되어 있 지 못할 뿐만 아니라 인적자원관리가 실현되고 있는가에 대한 인 식조차 전무한 실정이다 (Cha & Youn, 2015). Hochschild (1979) (Kang & Rhee, 2012;Lee, 2017;Park et al, 2013;Sin & Chung, 2017), 헤어 미용업 종사자의 감정노 동 (Chun & Jin, 2015;Jung & Shim, 2012;Oh & Song, 2015), 화장품 판매원의 감정노동 (Im, 2014;Im, 2016;Im, 2017;Cho & Chang, 2015), 네일 살롱 종사자의 감정노동 (Lee et al, 2016) p<0.001; S.E., standard error; CR, construct reliability; AVE, average variance extracted; CMIN (χ²), chi-square test; p, p-value; DF, degrees of freedom; SRMR, standardized root mean squared residual; GFI, goodness-of-fit index; AGFI, adjusted goodness-of-fit index; NFI, normed fit index; CFI, comparative fit index; RMSEA, root mean square error of approximation.…”

The effects of fashion product salesperson's emotional dissonance and emotional intelligence on prosocial behaviors - Focused on the salesperson at the department store -

“…, 특히 인적서비스 즉 판매원이 제공하는 서비스 품질 향상에 초점을 두 고 있다 (Kim et al, 2012 (Park, 2013) (Cho, 2012). Spencer and Rupp(2009) (Kim, 2008;Park, 2009;Park & Woo, 2010 (Choo et al, 2010;Kang & Lee, 2012;Lee & Chung, 2008). (Middleton, 1989).…”