A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam

Pham, Van Kien; Thi, Thuy-Tien Ho; Le, Thanh Ha

doi:10.1080/23311975.2020.1846882

Cited by 67 publications

(64 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Pentz et al [21] explored the consumer adaption of digital technologies in online shopping and found significant different in dimension of perceived risk in online shopping among experience and inexperienced online shoppers for different categories of products. Pham and Awan [22] found COVID-19 played a moderating role in consumer utility awareness, which encouraged shoppers to shop online. However, society's affection may be a factor in consumers' reluctance to shop online.…”

Section: Perceived Risk and Online Grocery Purchase Intentionmentioning

confidence: 99%

Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

Habib

Hamadneh

2021

Sustainability

View full text Add to dashboard Cite

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

show abstract

Section: Perceived Risk and Online Grocery Purchase Intentionmentioning

confidence: 99%

Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

Habib

Hamadneh

2021

Sustainability

View full text Add to dashboard Cite

show abstract

“…As can be seen in Table 1, which presents recent analyses on internet shopping behavior during the COVID-19 pandemic, understanding has been attained primarily using data from developed countries or from those seeing a proliferation of e-shopping since before COVID-19 struck [31][32][33][34][35][36]38,40]. Meanwhile, the same is not true for developing countries where this shopping opportunity is relatively new for most citizens, with only two studies conducted [39,40].…”

Section: Studies Of Factors Associated With Online Shopping During the Covid-19 Eramentioning

confidence: 99%

“…This stresses a need for more empirical evidence to attain a better understanding of online shopping during the COVID-19 pandemic. As well as this finding, the major focus of previous studies is on internet shopping in general [31,34,[39][40][41], or purchasing groceries or food online [32,33,35,36]. To the best of our knowledge, there has been no research considering various product types simultaneously.…”

Section: Introductionmentioning

confidence: 95%

“…The rapid emergence of e-shopping in the era of COVID-19 has resulted in much research on this behavior and its influential factors worldwide. Most of these studies are based in high-income countries (e.g., Germany [31], the United States [32], Canada [33], Kuwait [34], and Qatar [35]) or places witnessing e-commerce booms before COVID-19 struck (e.g., China [36] and India [37,38]); however, far less knowledge is reported from developing countries, where virtual shopping is relatively new for most of their citizens (e.g., Vietnam [39] and Bangladesh [40]). Due to the varying severity of COVID-19 impacts, and dissimilarities in how the governments and citizens responded to the pandemic across countries, knowledge from case studies would be less generalizable [36,38].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam

2021

View full text Add to dashboard Cite

In response to insufficient understanding of the determinants of change in e-shopping behaviors during the COVID-19 pandemic in developing countries, this paper used the data from 355 respondents, collected in Hanoi during the social distancing period (April 2020), to explore the factors associated with shopping online more frequently (i.e., representing the growth of e-shopping) for five product types (food, medical products, clothing, electronics, and books) in Hanoi, Vietnam. The results showed that nearly 80% of the respondents engaged in e-shopping more frequently than they did before the outbreak of COVID-19. As regards shopping online more frequently in general (i.e., for at least one product type), females were more likely to do so. In-store shopping enjoyment and a decrease in income were a facilitator and a deterrent, respectively. Regarding specific product types, completely working from home had a positive association with more frequent e-purchasing for electronics. Fear of disease encouraged higher frequencies of e-shopping for food and medical products. Notably, the shortage of physical supply was not a determinant of buying any product type online more frequently. As for the implications of our findings, supporting and encouraging low-income shoppers, older persons, and females to engage in e-shopping is necessary to limit the detrimental effects of the pandemic on their lives. The growth of internet purchasing expresses a need to manage the development of urban delivery services, to limit the uncontrolled proliferation of motorcycles. E-shopping requires delivery to complete the online-to-offline process; therefore, protecting the health of delivery drivers to ensure the safety of the whole online shopping process would be necessary.

show abstract

“…Research shows that the trend during a COVID pandemic is online shopping (Sayyida et al, 2021). There was a significant increase in the share of online purchases in terms of transactions (Pham et al, 2020). The pandemic highlighted the importance of online commerce, and some customers who have not yet used e-commerce have entered online shopping.…”

Section: Offline Versus Online Environments In Connection With Grocery Shoppingmentioning

confidence: 99%

Online grocery shopping: the customers´ perspective in the Czech Republic

Bartók

Kozák

Bauerová

2021

View full text Add to dashboard Cite

Research background: Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely discussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs. Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers. Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. For the statistical evaluation, Chi-square test and Pearson´s correlation test were used. Findings & value added: The results of the study indicate that there is a relationship between the age of customers and online purchase in the grocery field. However, customers who use the e-shop for grocery purchase are still reluctant to buy perishable goods (meat, pastries) and prefer goods that are packed directly by the manufacturer. The study sheds light on understanding the customers? purchasing behaviour and their preferences in terms of quality of service, payment terms, delivery conditions, and range of assortment.

show abstract

A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam

Cited by 67 publications

References 16 publications

Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam

Online grocery shopping: the customers´ perspective in the Czech Republic

Contact Info

Product

Resources

About