A Study of the Perceived Recognition Affecting the Adoption of Innovation with Respect to the Online Game in Taiwan

Abstract

The potential of online games to become a major global business and the existence of limited related references led to the current study. In this study, Rogers's diffusion of innovation (DOI) theory is applied to investigate the principles for the adoption of online games in Taiwan. The findings suggest that relative advantages and compatibility both have a significant effect on the adoption of online games for purposes of amusement, with the former being more important for early gamers and the latter being regarded as more critical for later gamers. In addition, complexity is found to impede online game diffusion and is regarded as the most important facilitator.

Green practices in the restaurant industry from an innovation adoption perspective: Evidence from Taiwan

“…However, enterprises often face uncertainties with regard to the standards, costs and outcomes related to improving environmental performance, a fact that deters the implementation of innovation. Rogers' (1962Rogers' ( , 1995 theory of diffusion of innovations has been widely employed to explain and predict behaviours related to the adoption of innovations (Frambach and Schillewaert, 2002;Gopalakrishnan and Damanpour, 1994;Lin et al, 2007;Lim, 2009;Marcati et al, 2008). In view of the progress of environmental technology, Krozer (2008) claims that to innovatively adopt green measures, firms should calculate the gains and losses once the measures have been adopted.…”

“…(1) Relative advantage is the possible advance over the existing conditions derived from the innovation, such as economic benefits, cost reductions, improved image, progress, convenience and satisfaction. The greater the perceived relative advantages an innovation can bring, the greater the likelihood of its adoption (Jeon et al, 2006;Lin et al, 2007). (2) Compatibility reflects the extent to which the potential users' inner beliefs, values, and previous experiences with the innovation can be extended to a corresponding level of the intended technical system, organisational structure, or employee support (Le et al, 2006).…”

“…(3) Complexity refers to the relative difficulty of implementing new skills, technology, or knowledge that can hinder the acceptance of an innovation (Gopalakrishnan and Damanpour, 1994;Lin et al, 2007). (4) Observability refers to the extent to which the effects of the innovation can be clearly observed, described or understood by the potential users and is positively related to the possibility of adopting an innovation (Le et al, 2006); and (5) Triability refers to the extent to which the potential users can experience, try or perceive the innovation before actually adopting it.…”

Expert Concepts of Sustainable Service Innovation in Restaurants in Taiwan

“…The theory of the diffusion of innovations [26,27] has been used to interpret and forecast behaviors regarding the adoption of innovation [28][29][30][31][32]. Concerning innovation, five perceived innovation characteristics (PIC) have been proposed, including relative advantage, compatibility, complexity, observability and triability.…”

“…These are influential elements when considering whether to employ innovation skills [27]. The five attributes are depicted as follows: (1) Relative advantage refers to the probable advance from innovation, such as beneficial results, cost down, improved reputation, and customer satisfaction; the greater the perceived relative advantages an innovation can generate, the greater the possibility of its adoption [30,33]; (2) compatibility refers to the degree to which the potential adopters' beliefs, values and former experiences with the innovation can be expanded to a relevant level of the technical system, organizational structure or employee support [34]; (3) complexity reflects the relative embarrassment of carrying out new skills, technology or knowledge that can prevent innovation [29,30]; (4) observability reflects the degree to which the impacts of innovation can be explicitly inspected, depicted or realized by the potential adopters and is positively related to the probability of employing the innovation [34]; and (5) triability reflects the degree to which potential adopters can go through or attempt the innovation before actually using it. The greater the testing extent, the more likely the innovation is to be used.…”