Perceived control and gender difference on the relationship between trialability and intent to play new online games

Wang, Edward

doi:10.1016/j.chb.2013.09.016

Cited by 41 publications

(37 citation statements)

References 42 publications

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“…In the current research, perceived control is defined as ''the users' perception of how challenging it is to play online games and how skillful the user is when playing the game'' [58]. Wang [71] verified that perceived control of the game process positively influences player's intention to play massively multiplayer online games (MMOGs). In the MOBA gaming setting, perceived control means that the game can be easier and more enjoyable to control.…”

Section: Environmental Factors: the Technical Features And Social Intmentioning

confidence: 81%

“…From our research findings, we see that the influence of interaction perception on engagement between PCs and mobile phones is quite different; therefore, it is possible to discuss the interactive effect of online and offline interaction on the experience perception of players in the future. For example, Zhong tested whether collective MMORPG (Massively Multiplayer Online Role-Playing Games) play influences offline social capital via the mediation of online social capital [71].…”

Section: Limitations and Future Researchmentioning

confidence: 99%

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How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones

Kang

Guo

et al. 2020

J. theor. appl. electron. commer. res.

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The popularity of multiplayer online battle arena games is closely linked to customer engagement. The purpose is to investigate the influences that individual motivators and environmental antecedents have upon customer engagement and continuous playing games intention, and compare the impacts between playing Multiplayer online battle arena games on personal computers and on mobile phones. A Triadic reciprocal determinism framework was developed to explain the relationship among individual motivator (flow experience), environmental antecedents (technical features and social interaction), individual behavior (continuous playing games intention), and customer engagement within multiplayer online battle arena gaming settings. Altogether 531 questionnaires from multiplayer online battle arena players were collected. Structural equation modeling with Smart-partial least squares was used to evaluate the research model. The findings suggest that the influence of flow experience on customer engagement in personal computers gaming is more significant than that in mobile gaming, while the effects of perceived ease of use and offline social interaction on customer engagement in mobile gaming are comparatively higher. This study indicates the importance of flow experience, perceived control, perceived ease of use, and social interaction in the Multiplayer online battle arena gaming development and the prosperity for better customers engaged, and to enhance customer experience.

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Section: Environmental Factors: the Technical Features And Social Intmentioning

confidence: 81%

Section: Limitations and Future Researchmentioning

confidence: 99%

How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones

Kang

Guo

et al. 2020

J. theor. appl. electron. commer. res.

View full text Add to dashboard Cite

show abstract

“…Understanding online gamers behaviors and the factors affecting these behaviors can significantly contribute toward the success of the online games from the marketing perspective (Wu and Liu, 2007;Wang, 2014). In the line with previous literature, our study considers customer loyalty as a critical behavioral consequent to firms' success in online settings (Teng andChen, 2014, Hsiao andTang, 2016), and it can be of substantial value to both customers and companies as well (Hsiao and Chen, 2016).…”

Section: Introductionmentioning

confidence: 81%

Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB

Agag¹,

Khashan²,

ElGayaar³

2019

j. cust. behav.

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The theoretical understanding of e-commerce has received much attention over the past years; however, relatively little focus has been directed to online gaming. Therefore, this paper aims to examine the antecedents of Online Gamers' Intention to play games online and its effect on their loyalty based on integrating three well-recognized theories. Using PLS-SEM approach to analyze the data collected from 1,660 online gamer, the results show the integration between IDT, TAM, and TPB provide a suitable explanation for Online Gamers' Intention to play online games. Intentions to play online games are mostly determined by attitude, compatibility, and social interactions. Furthermore, gender plays a key role in understanding online gamers' intention to play and their loyalty. The findings also offer essential implications for online gaming developers and marketers.

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“…Previous studies have established the importance of perceived control for online shopping (Karjaluoto, Lehto, Leppäniemi, & Jayewardene, 2008;Koufaris, 2002;Wang, 2014;Wolfinbarger & Gilly, 2001). Wolfinbarger and Gilly (2001) highlight that finding the desired information on a website and following a system that allows information to be personalised, are likely to increase the level of perceived control.…”

Section: Perceived Controlmentioning

confidence: 99%

Perceived derived attributes of online customer reviews

Elwalda

Lü

Ali

2016

Computers in Human Behavior

165

107

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The influence of online customer reviews (OCRs) on customers' purchase intention has recently gained considerable attention, in both academic and business communities. Technology allows customers to freely and easily post their comments and opinions online about any product or service; this type of customer review can have a significant effect on customers' purchase decisions. Previous studies, however, have mainly focused on the influence of the virtual attributes of OCRs such as volume and valence on consumers' intentions, while limited attention has been paid to understanding the effects of the derived attributes. This study, thus, aims to understand the impact of the perceived derived attributes of OCRs on customer trust and intention. This study develops a-Perceived Derived Attributes (PDA)-model, based on the inclusion of perceived control from the Theory of Planned Behaviour (TPB) with the Technology Acceptance Model (TAM), in order to investigate the effects of OCRs on customers' purchasing intention. A total of 489 responses to a survey were collected from users of amazon.com. The findings from this study suggest that customer trust in an e-vendor and their intention to shop online are significantly affected by perceived usefulness, perceived ease of use and perceived enjoyment of OCRs. Furthermore, the sense of control derived from OCRs significantly affects customer intention and significantly affects customer trust in e-vendors, particularly for customers who frequently check OCRs before making a purchase. Clearly, those attributes of OCRs are linked to the development of the shopping environment, which consequently can affect sales.

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Perceived control and gender difference on the relationship between trialability and intent to play new online games

Cited by 41 publications

References 42 publications

How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones

How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones

Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB

Perceived derived attributes of online customer reviews

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