A Study of Applying Qualia to Business Model of Creative Industries

Yen, Hui-Yun; Lin, Christopher; Lin, Rungtai

doi:10.1007/978-3-642-39143-9_17

Cited by 7 publications

(2 citation statements)

References 3 publications

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“…The Qualia branding project highlights the value of products which is not determined solely by their features and specifications but by the Kansei elements of interactive technology. The project has been applied in many fields, including project design, advertising, and architectural design (Yen, Lin, and Lin, 2013). Izumi launched the Qualia branding project in 2001 to emphasize how the value of future products was determined by Kansei elements, not only features and specifications (Yen, Lin, and Lin, 2015).…”

Section: Kansei Engineering and Qualiamentioning

confidence: 99%

Analysis of Key Factors for XR Extended Reality Immersive Art Experience

Lai¹,

Chen²,

Wu³

2023

IJSSAI

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We examined the perception and preference of extended reality (XR) immersive art experiences from the exhibition at the National Taiwan Science Education Center between October 2021 and February 2022. Various research methods including a questionnaire survey, expert interviews, on-site observation survey, and triangulation were used to analyze qualitative and quantitative results. Structural Product and Service Solutions Principal Component Analysis (SPSS PCA) was also used to analyze and validate a sample of 219 participants. The findings indicated that the participants’ preference and ranking results were in line with the Teamlab Planets exhibition held at the National Taiwan Science Education Center. The key factors of immersive experience were charm and elegance, artistic and technological innovation, creativity and professionalism, trendy and cool, and eye-catching and exquisite immersion. These results served as a reference and contributed to understanding the current trends in immersive art experience design.

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Section: Kansei Engineering and Qualiamentioning

confidence: 99%

Analysis of Key Factors for XR Extended Reality Immersive Art Experience

Lai¹,

Chen²,

Wu³

2023

IJSSAI

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“…Herein, attractiveness, beauty, and creativity are psychology qualities of products, and delicacy and engineering are physiological qualities of products. If a product possesses both functional (physiological) qualities and emotionally appealing psychological qualities, this product can satisfy consumers in both functional and emotional dimensions; moreover, if a product possesses cultural connotations in addition to the qualities of attractiveness, beauty, creativity, delicacy, and engineering, it can also be referred to as a quality good (Pogrebin and Trebay 2015;Yen et al 2012Yen et al , 2014a.…”

Section: Cultural Elements Incorporated In Designmentioning

confidence: 99%

College student perceptions about the incorporation of cultural elements in fashion design

Yen

Hsu

2017

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The cultural and creative industries have received considerable global attention in recent years; in particular, the close relationship between these industries and design has been identified. Because mysterious and attractive East Asian aesthetic are a crucial contemporary style, this study examined a fashion exhibition held in the New York Metropolitan Museum, which entitled “China: Through the Looking Glass” and conducted a literature review, scale design, survey and data analysis, and factor analysis about the incorporation of cultural elements in fashion design. Subsequently, the perceptions of college students with various educational backgrounds on several selected exhibits were identified and analyzed. The results were revealed that: (1) the research scale can be used as a reference for related design teaching and in the appraisal of fashion products in the design industry; (2) cultural connotations are more notable in design than the technical aspects; (3) compared with students of other backgrounds, students with a background in fashion design emphasized more on the technical and professional aspects and expressed a preference for design pieces with experimental qualities, such as those made with stiff materials and having exaggerated styles, and neutral and neat straight lines.

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