“…This is because manufacturing sectors in the Asia Pacific are diverse and consist of many sectors, covering a wide range of perspectives from energy efficiency (Foumani and Smith-Miles, 2019) to automation (Foumani et al, 2020). The perspective of this study specifically is concentrated on Continuous Innovation (CI) as it has been widely proven as one of the key factors for a company's competitiveness and success in the ever-changing and dynamic business and industries environment (Steiber and Alänge, 2013;Javahernia and Sunmola, 2017;Stålberg, 2018;Lianto et al, 2018). Rothaermel and Hess (2010) stated that CI is the engine driving highly successful companies such as Apple, Google, Honda, Hewlett-Packard, Microsoft, General Electric, P&G, Sony and Tata Group.…”