A review of servitization theoretical foundations

Martín, Agustín Ruiz; Garrido, Eloísa Díaz

doi:10.3926/jiem.3466

Cited by 10 publications

(8 citation statements)

References 78 publications

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“…This observation reveals that the different research topics encompassed by servitization can be analyzed through different theoretical lenses. This finding is consistent with research by Ruiz-Martín and Díaz-Garrido (2021), who showed that servitization is essentially underpinned by four theoretical approaches: the resource-based view, game theory, transaction cost theory and contingency theory.…”

Section: Discussionsupporting

confidence: 91%

The origin and evolution of the concept of servitization: a co-word and network analysis

Pinillos

Díaz‐Garrido

Peña

2021

JBIM

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Purpose The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature. Servitization represents an academic field that has grown rapidly since its inception. However, the conceptualization of servitization varies greatly, in part because of the number of studies on this topic and the fact that it has been analyzed in a range of disciplines using a number of theoretical approaches. There is a need to standardize the vocabulary to create a general definition that can support the development of theory in this domain and help legitimize servitization as a research area. Design/methodology/approach This study conducts a systematic, quantitative analysis of a broad set of definitions of servitization. Specifically, this study performs content analysis (combining co-word analysis and social network analysis) and consensus analysis. This study develops a strategic diagram to represent the morphology of the research network. Findings The definitions of servitization are deconstructed and analyzed in depth to create a comprehensive picture of the research on this topic. This analysis reveals the origins and evolution of this research area. The results show a low degree of consensus among scholars regarding the concept of servitization. This study proposes a definition that should be widely accepted thanks to its inclusion of the core terms from other definitions. Explicit recognition of multiple approaches to defining the term can help practitioners and researchers. Predictions about future progress in this area are discussed. Originality/value A universal definition of servitization is proposed based on the results of co-word and network analysis. This definition unifies a range of multidisciplinary viewpoints. From a practical perspective, the key vocabulary in servitization research is highlighted.

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Section: Discussionsupporting

confidence: 91%

The origin and evolution of the concept of servitization: a co-word and network analysis

Pinillos

Díaz‐Garrido

Peña

2021

JBIM

Self Cite

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“…In the same manner as the first review, the abstract and full paper review were conducted, and then, another 16 articles were added. There was no review paper specific to capabilities, while some papers included this topic as a part of the review (Ruiz-Mart ın et al, 2021;Kohtam€ aki et al, 2019a). Especially, Raddats et al (2019) and Khanra et al (2021) published review papers that introduced sections dedicated to these capabilities.…”

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Servitization maturity model: developing distinctive capabilities for successful servitization in manufacturing companies

Kimita

McAloone

Ogata

et al. 2022

JMTM

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PurposeThis study aims to develop a systematic method called servitization maturity model to support companies in developing distinctive capabilities for successful servitization.Design/methodology/approachThe concept of maturity models is adopted to support companies in developing distinctive capabilities for servitization. A systematic literature review and case study approach are employed to develop the maturity model.FindingsThe findings highlight 46 capabilities classified into seven categories: strategy and leadership, performance, offerings, customers, organization, network and digital technology. Furthermore, the evolutionary path is defined by combining two types of levels, i.e. capability and maturity levels, to develop these capabilities.Research limitations/implicationsThe evolutionary path was partially validated through the application, while further investigation is required to validate the evolutionary path. Therefore, future research should investigate the further validation of the evolutionary path by conducting multiple case studies.Practical implicationsThe proposed maturity model enables companies to not only capture the bigger picture of the required capabilities without oversight, but also determine a process for improving the requisite capabilities with feasible efforts.Originality/valueExisting maturity models focused on the transition from less to more advanced services. However, recent studies emphasized that companies need to determine strategies that reflect their capabilities rather than simply move toward more advanced services. Based on this assumption, this study provides successive stages that enable companies to improve their capabilities through feasible efforts.

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“…Based on the main boundaries of enterprise theory (resource-based view, game theory and TCE) and organizational boundaries (contingency theory and resource dependence theory), Ruiz-Martín and Díaz-Garrido (2021) summarized the themes of servitization, including performance, capability, supply chain management, business model, strategy and sustainability. From the resource-based view, there is a need for manufacturers to find high-quality resources and gain competitive advantages (Barney, 1991), but many of them may lack the resources or experience to conduct servitization (Kowalkowski et al , 2013; Xu et al , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Mastering customer lock-in by servitization innovation strategies of asset specificity

Chiu,

Dai,

Chi

2023

JBIM

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Purpose This study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity. Design/methodology/approach A multiple case study with triangulation fashion is adopted to identify servitization innovation strategies. Several manufacturing firms were investigated, which are distributed in different positions of the value chain. Content analysis and abductive approaches are adopted to analyze the data. Moreover, an in-depth interview and participatory observation were conducted to refine the analysis results. Findings This study identified four different focusing points of servitization operations. Based on these, the paper further induces an innovative servitization strategy matrix of customer lock-in, concerning communion, intellectual, existential and insubstantial strategies. Furthermore, a conceptual model of customer lock-in by servitization innovation from the perspective of asset specificity is elaborated. It is suggested that companies can use tangible or intangible resources by sharing or storing operations to create servitization value. Originality/value This study theoretically proposes a conceptual model to extend servitization innovation as an intangible asset and adopt the new perspective of asset specificity to illustrate the value creation in servitization to generate customer lock-in.

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A review of servitization theoretical foundations

Cited by 10 publications

References 78 publications

The origin and evolution of the concept of servitization: a co-word and network analysis

The origin and evolution of the concept of servitization: a co-word and network analysis

Servitization maturity model: developing distinctive capabilities for successful servitization in manufacturing companies

Mastering customer lock-in by servitization innovation strategies of asset specificity

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