Purpose This paper aims to present a comprehensive framework that integrates the emerging trends of servitization and digitalization in manufacturing. The influence between digitalization and servitization is defined and quantified. Their contribution to firm performance is analyzed. Design/methodology/approach This paper presents a theoretical model that captures the relationships between the analyzed variables. Drawing on the Spanish Business Strategy Survey, hypothesis testing is conducted using data on 828 Spanish industrial firms. Linear regression models are built to capture the effect of each variable on firm performance and the type of interaction between the variables. Findings Servitization and digitalization are positively related to firm performance. Digitalization positively mediates the relationship between servitization and firm performance. The mediating effect of digitalization contributes to differentiating between the direct and indirect effects of servitization on firm performance. Practical implications The paper provides a useful analysis framework for firms to evaluate servitization and digitalization as success strategies. It is proposed that firms must simultaneously commit to digital transformation and the incorporation of services to create value, especially in business-to-business settings. Servitization and digitalization interact to exert a greater influence on performance. Originality/value The paper contributes to the theory on service strategy by providing an analysis model that includes digitalization as a mediator of the relationship between servitization and firm performance. Digitalization may provide a mechanism to unlock the benefits of servitization and thereby enhance firm performance.

The digitalization and servitization of manufacturing lead to competitive advantages through innovative digital business models. The increase in competition has led many manufacturers to search for customized solutions through servitization. In the present study, a systematic review of literature informs on how the field is structured and the key concepts are defined.

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Abstract Purpose -This paper aims to review state-of-the-art literature on typologies and taxonomies of operations strategy in order to propose generic operations strategies in industrial companies from a theoretical viewpoint. Design/methodology/approach -Typologies and taxonomies are defined and characterised; both concepts delimit the generic configurations model. Then examine the state of the research on configuration analysis relating to operations strategy is examined. For this purpose articles published in 17 important journals in the field of production and operations management from the 1980s to the year 2006 are analysed. Findings -This review allows one to identify three generic operations strategies commonly accepted in the literature. Research limitations/implications -This research deserves much more attention, both theoretical and empirical, in order to analyse the existing classifications and develop new classifications of operations strategy.Practical implications -Knowledge of generic operations strategies may help managers to design and implement a strategy that allows their firm to exploit the full potential of its manufacturing resources, and to achieve better results. The literature review contributes to theory development and provides a means of understanding the strategic position of operations. Originality/value -Despite considerable interest in research on configurations in the study of organisation and business strategy there has not been much effort to examine the current state or even the future development of generic configurations in the operations strategy field. This paper fills this gap.