Mastering customer lock-in by servitization innovation strategies of asset specificity
Wen-Hong Chiu,
Zong-Jie Dai,
Hui-Ru Chi
Abstract:Purpose
This study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity.
Design/methodology/approach
A multiple case study with triangulation fashion is adopted to identify servitization innovation strategies. Several manufacturing firms were investigated, which are distributed in different positions of the value chain. Content analysis and abductive approaches are adopted to analyze the data. M… Show more
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