A Research Note on Major Retail Center Patronage

Moore, Charles Thomas; Mason, J. Barry

doi:10.2307/1248485

Cited by 11 publications

(7 citation statements)

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“…Huff (1964) and Huff and Rust (1984) retail gravity model, provides a formula for predicting mall patronage based on the principle of cost (accessibility) verses utility (size). According to Moore and Mason (1969) who looked at the concept of retail center patronage, the validity of these models and other approaches to trading area analysis using the concepts of mass and distance are questionable since they assume similar retail center patronage decisions from shoppers with comparable incomes, educational levels and occupational classification.…”

Section: Review Of Literaturementioning

confidence: 99%

Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Kuruvilla¹,

Joshi²

2010

Journal of Retailing and Consumer Services

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Section: Review Of Literaturementioning

confidence: 99%

Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Kuruvilla¹,

Joshi²

2010

Journal of Retailing and Consumer Services

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“…Academic research focusing on malls began in earnest in the late 1960s. Many early researchers focused on mall patronage and driving time (Bearden, 1977; Bellenger et al , 1977; Brunner and Mason, 1968; Bucklin, 1967; Cox and Cooke, 1970; Moore and Mason, 1969). As interest in malls as a research topic escalated, studies became broader and encompassed different mall aspects and features as well as behaviors in malls.…”

Section: Malls In the North American Culturementioning

confidence: 99%

Malls and consumption motivation: an exploratory examination of older Generation Y consumers

Martin

Turley

2004

International Journal of Retail &Amp; Distribution Management

160

118

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Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and Generation Y consumers has received little interest from marketing academics. This study focuses on the attitudes that the older segment of Generation Y consumers (19‐25) have toward a mall, and on their consumption motivation. Key findings include that Generation Y consumers are more likely to be objectively rather than socially motivated to consume. The findings also suggest that objective motivations to consume predict an individual consumer's perception of a shopping mall's ambience, layout, and his or her involvement in the shopping process. Social motivations to consume predict perceptions of a mall's ambience, design, variety, and excitement, as well as the consumer's desire to stay and intent to return to the mall. Managerial implications include using objective information, such as price‐oriented promotions, when trying to attract older Generation Y consumers.

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“…Demographic characteristics of customers such as age, income level, education, and location of residence also affect store choice (Moore and Mason, 1969;Robarts, 1969;Bellenger et al, 1977;Bawa et al, 1989). Forsythe and Bailey (1996) found that age, marital status, occupational status, and consumer Table I.…”

Section: Effect Of Perceptions On Store Preference 373mentioning

confidence: 99%

The effect of consumer perceptions of store attributes on apparel store preference

Paulins

Geistfeld

2003

Journal of Fashion Marketing and Management: An International Journal

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Consumer perceptions of retail store attributes for a set of particular stores were examined to determine their effect on store preference. Respondents rated 13 stores. Four variables were found to affect store preference using forward stepwise logistic regression: type of clothing desired in stock, outside store appearance, shopping hours, and advertising. Significance of the effect of store attributes on store preference varied by store type. In addition, associations between customer perception of store attributes, education and age were observed. Implications for researchers and practitioners are discussed.

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A Research Note on Major Retail Center Patronage

Cited by 11 publications

References 0 publications

Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Malls and consumption motivation: an exploratory examination of older Generation Y consumers

The effect of consumer perceptions of store attributes on apparel store preference

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