Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Kuruvilla, Shelja Jose; Joshi, Nishank

doi:10.1016/j.jretconser.2010.02.003

Cited by 92 publications

(45 citation statements)

References 47 publications

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“…19,20,90,99 Mall involvement for the current research suggests that age was an important predictor. Younger consumers may be more inclined to spend time in malls, as malls offer products, brands and entertainment facilities that match their lifestyle.…”

Section: Discussionmentioning

confidence: 62%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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Arpita Khareis a Faculty in Indian Institute of Management Rohtak, Haryana. She has a MBA degree in Marketing and DPhil in International Management. Her research interests span over consumer behavior, retailing, services marketing and supply chain management.ABSTRACT There has been a signifi cant growth of malls in India in the past two decades . The current research studies predictors to Indian consumers ' mall involvement with respect to mall attributes and demographic factors. Kapferer and Laurent ' s CIP was adapted to study consumers ' mall involvement. The fi ndings postulate that demographic factors (household income, age, gender) and mall factors (service and ambience) infl uence consumers ' mall involvement . The involvement predictors can help in planning mall ambience and assortment. This study attempts to fi ll the research gap on Indian consumers ' mall shopping behavior with respect to their involvement with mall attributes. The fi ndings can be helpful to mall managers and developers in mall-planning strategies.

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Section: Discussionmentioning

confidence: 62%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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“…Consumption activities are activities that involve visiting coffee-shops/restaurants, gaining new knowledge regarding new products and trends, and window shopping (Gilboa, 2009). Kuruvilla and Joshi (2010) added that, within a shopping mall, shopping mall visitors may be categorized into groups that differ in their shopping reasons such as browsing, purchasing clothing, shoes, accessories and gifts. Kuruvilla and Joshi (2010) pointed that different shopping mall visitors patronize the shopping mall and can have interest in different groups of products.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Kuruvilla and Joshi (2010) added that, within a shopping mall, shopping mall visitors may be categorized into groups that differ in their shopping reasons such as browsing, purchasing clothing, shoes, accessories and gifts. Kuruvilla and Joshi (2010) pointed that different shopping mall visitors patronize the shopping mall and can have interest in different groups of products. Some may have purposeful shopping activities like having refreshments or watching a movie, while others may visit the shopping mall for window shopping with no firm objective of buying.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Determining consumers’ reasons for visiting shopping malls

Makgopa

2016

Innovative Marketing

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The level of competition in the retail market is high and demands a need to manage shopping malls appropriately and understand the general consumer behavior during visits at shopping mall in terms of their main reasons for visiting the mall and attitude in order to attract shopping mall visitors to visit these malls. The purpose of the study aimed to determine consumers' main reasons for visiting the shopping mall and their frequency of visits at the mall. A quantitative approach was followed to realize research objective using interviewer-administered questionnaires for data collection. The data were collected at regional shopping mall/centre in the capital city of South Africa, Pretoria. A descriptive analysis method was used to analyze the quantitative data. The findings of the study revealed that the consumers visit the shopping mall with certain reasons in mind and the frequencies of visits of these consumers vary. This study contributes to the current literature and provides valuable information to South African retailers and shopping mall managers, with regard to marketing communications and marketing strategies that aim to increase the frequency of visits of consumers at the shopping mall. Suggestions for future research are provided.

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“…Relations between cross-cultural shopping behaviour and Hofstede's individualism-collectivism, uncertainty avoidance and power distance have been identified (Kacen & Lee, 2002;de Mooij, 2004;Zhang & Mittal, 2008). The LOV was used by Shim and Eastlick (1998) to explain shopping behaviour and attitude towards mall attributes among Hispanics and Anglo-Americans, and recently by Kuruvilla & Joshi (2010) to develop a shopper typology for Indian consumers. As for the rest, the role of personal values in a crosscultural shopping context has been largely neglected so far.…”

Section: Global Valuesmentioning

confidence: 99%

Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study

Wijnen¹,

Kemperman²,

Janssen

2011

Proceedings of the 18th Annual European Real Estate Society Conference - Eindhoven, the Netherlands

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This study explores how shopping centre attributes can be adapted to culture-related shopping behaviour of expatriates. The study is relevant since only limited information is available on consumer behaviour of this target group and since insight in the heterogeneity of consumer shopping behaviour has become increasingly important for the commercial success of shopping centres. Awareness of the effect of culture and ethnicity on consumer behaviour and the effectiveness of culture-based market segmentation are ongoing relevant topics. The translation from such market segmentation strategies to the shopping environment, and especially the implications of cultural elements herein, has not yet been researched extensively. The results, based on an online survey among British, Japanese and American expatriates living in Amsterdam and Amstelveen (the Netherlands), point out how shopping centre attributes can be adapted to shopping behaviour related to cultural values. Important attributes are location and accessibility, retail mix, opening hours of stores, atmosphere and covered shopping. The results reflect a universal lifestyle among expats, while they also emphasize cultural differences. Adjustment of a shopping centre can take place on the level of the shopping centre, store and product assortment and demands a marketing strategy incorporating both lifestyle and ethnicity. Managerial implications for retailers, shopping centre developers and operators are discussed.

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Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Cited by 92 publications

References 47 publications

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Determining consumers’ reasons for visiting shopping malls

Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study

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