2016
DOI: 10.21680/2357-8211.2016v4n2id8302
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A qualidade de serviços em atrativos turísticos de Florianópolis à luz da teoria do turismo de experiência

Abstract: A experiência que o turista tem no destino começou a ser estudada com maior ênfase na última década. Ao considerar que a percepção de qualidade do serviço turístico por parte do turista leva em conta sua experiência no destino, esta pesquisa objetiva analisar esta relação (qualidade percebida x experiência) a partir da percepção de turistas de Florianópolis. O estudo é caracterizado como quantitativo, descritivo e do tipo estudo de campo. O instrumento utilizado para a coleta de dados foi o questionário, basea… Show more

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“…The quality of service experienced by tourists has been the subject of numerous studies, and it has been progressing in developing models for measuring service quality that considers Evaluation of wine tourism services new dimensions and improves the identification of attributes (Batista de Freitas et al, 2017;Ho and Yi, 2014). The quality of service is defined as the combination of characteristics that can meet customers' needs, reflecting the value of the service to the customer (Mondo et al, 2016;Said and Fathy, 2015). Wine tourism must, therefore, determine the key factors to measure customers' perceived quality, identify the specific and necessary attributes for the location and develop an instrument to measure tourists' perceived quality.…”
Section: Introductionmentioning
confidence: 99%
“…The quality of service experienced by tourists has been the subject of numerous studies, and it has been progressing in developing models for measuring service quality that considers Evaluation of wine tourism services new dimensions and improves the identification of attributes (Batista de Freitas et al, 2017;Ho and Yi, 2014). The quality of service is defined as the combination of characteristics that can meet customers' needs, reflecting the value of the service to the customer (Mondo et al, 2016;Said and Fathy, 2015). Wine tourism must, therefore, determine the key factors to measure customers' perceived quality, identify the specific and necessary attributes for the location and develop an instrument to measure tourists' perceived quality.…”
Section: Introductionmentioning
confidence: 99%