The hospitality industry is part of an economic activity with significant environmental impacts, including carbon dioxide and chlorofluorocarbon (CFC) emissions, high energy, water and food consumption and high levels of waste. To minimize the environmental impact, many hospitality properties are implementing and developing eco-innovations that generate ecological, social, economic and market benefits. This paper examines the reality of eco-innovations in Brazilian resorts, using the case of Rio Quente Resorts, located in Rio Quente, Goiás State, Brazil. To this end, the objective was to verify the eco-innovations developed by Rio Quente Resorts, identifying the designs of existing innovations, motivations for investing in them, and the financial and environmental results of these initiatives. Rio Quente Resorts is one of most traditional in the country, and for decades has invested in eco-innovations, earning recognition for this achievement and winning several awards. This qualitative, descriptive and sectional temporal perspective used the analysis of thematic content, with documentary research as a data collection instrument, drawing on Rio Quente's sustainability reports and a semistructured interview with the company's Environmental Manager. The analysis was conducted by triangulating the different data sources to improve the reliability of the results. The study found that Rio Quente Resorts has developed many eco-innovations, mostly end-of-pipe innovations. According to the interviewee, the company's investments in eco-innovation are motivated by its own initiative. The results are measured financially, although they also included an analysis in terms of environmental impact, measuring the decrease in the use of natural resources.
O turismo de aventura é um segmento da atividade turística que oferece aos consumidores produtos experienciais que tem a capacidade de estimular diversas das dimensões da esfera da economia da experiência. Muitas destas são relatadas nas redes e mídias sociais pelos usuários e influenciam a compra por produtos e serviços turísticos neste segmento. A RPPN do Ninho do Corvo, localizada no Município de Prudentópolis, é um destes empreendimentos que possuem relato dos visitantes quanto as atividades de esportes radicais oferecidos pelo estabelecimento. Portanto, o objetivo deste estudo é identificar com base nos relatos dos usuários do Tripadvisor, quais as dimensões da esfera da economia da experiência são estimuladas pelas atividades na RPPN Ninho do Corvo em Prudentópolis. A pesquisa em questão se caracteriza por ser de natureza qualitativa, exploratória e descritiva e se utilizou da netnografia como técnica de coleta de dados e do programa de análise qualitativa MAXQA para auxiliar na apresentação e análise dos dados. Foi constato por meio do estudo que os relatos no site se referem principalmente as dimensões das experiencias de evasão, entretenimento e contemplação, vividas pelos visitantes na RPPN Ninho do Corvo. Palavras-chave: Experiência. Rede Social. TripAdvisor. Turismo de Aventura. Prudentópolis.
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