A Pragmatic Approach to Criticism of Multimedia

Abstract

Because multimedia presentations are used to communicate diverse ideas, and because they employ various mixtures of media, they have resisted systematic criticism. A functional/experiential approach to analysis and judgment of these programs is recommended. Such a system would emphasize the structure and style of the presentation, its technical and aesthetic factors, its value to the audience, and the critic's personal reactions. This system is intended for “layman” critics and incorporates material from aesthetics, communication, instruction, and persuasion. After proper testing of this theoretical approach, a reliable evaluation instrument will be available for distribution.

Using Multi-Image Presentations to Enhance Continuing Engineering Education

“…The Association for Multi-Image (AMI) considered a multi-image program as consisting of an audio tape and three screens of slides or film [26]. It may also include the use of audio synchronization [27].…”