Evaluation as Key to Analysis of Multi-Imagery

Abstract

Although in use for a considerable time, the hybrid medium of multi-imagery has not been studied in a consistent way. Existing studies are limited in design and application, especially concerning the wide use of multi-image programs in commercial and corporate settings. One approach to understanding the most effective elements in multi-image design and practice might be through examining award-winning presentations, if the evaluation of these programs is consistent and thorough. An evaluation instrument designed to meet the standards of validity and reliability has been developed and field tested at international festivals; it has been shown to be consistently reliable and has been accepted throughout the industry. Studying the design factors of the winning programs, as indicated by the evaluation form, may prove to be a successful method of analyzing what previous research has failed to discover.