A Paradigm Shift in Academic Translation Teaching and Its Reflections on the Localization Industry in the Digital Age

Abstract

Abstract-This paper aims at showing the advantages of a new translator training based on Kiraly's social constructivism approach compared to a traditional transmission approach. It is already believed that the modern translator training must be conducted according to a social constructivist approach suggesting a paradigm shift in the academic translation teaching. So far historical translation theories (mostly literary) have generally overlooked needs and technology driven localization market and could not go beyond a theoretical point. Functional theories have succeeded in the practical field of translation but they must be revised with the immsense rise of communication and information technologies,which means an increasing amount of (real time) translation tasks in the field of ICT. In the light of this, the study tries to discover the underlying reasons for the acceptence of a new paradigm in the translation teaching as well as questioning the so called new paradigm in the academic translation teaching to legitimate the localization paradigm in general and evaluating this new field of translation in terms of its theoretization and its position under the Translation Studies.

Rethinking professional translation roles: the localisation of mobile applications

“…The emergence of mobile app localisation is one such example. Although studies and localisation training proposals have been put forward over the last few years (Granell 2011;Sandrini 2005;Mata Pastor 2005;Odacıoğlu and Köktürk 2015; Torres del Rey and Vázquez de Aldana 2014), studies devoted to mobile app localisation are scarce (Sánchez Ramos and Morado Vázquez 2015). With the purpose of contributing to the localisation training research that already exists, our work has described how we implemented and carried out a localisation module focused on mobile app localisation.…”

“…However, it should be highlighted that the ever-widening range of digital products such as software and video games has expanded the localisation market significantly. Moreover, it is worth noting that there are new challenges the different types of localisation (web localisation, software localisation, and video game localisation) entail in terms of processes, tools and translator training (Jiménez Crespo 2013;Odacıoğlu and Köktürk 2015).…”

“…Rodríguez Vázquez (2016), and Torres del Rey and Morado Vázquez (2019). Along the same lines, there are studies that provide examples of pedagogical approaches in the field (Bermúdez Bausela 2005;Díaz Fouces 2012;Jiménez Crespo and Tercedor 2012;Odacıoğlu and Köktürk 2015;Odacıoğlu et al 2016;Torres del Rey 2019). However, the number of studies about mobile app localisation training is very small, despite the fact that mobile apps are a recent example of the fast-paced localisation industry (Arnaíz Urquiza and Álvarez-Álvarez 2017;Sánchez Ramos and Morado Vázquez 2015).…”