A very simple, mild, efficient, and novel green methodology has been developed for the syntheses of some 2-hetero/styrylbenzimidazoles. Title compounds were synthesized by the condensation of -phenylenediamine with cinnamic acids at 150-180 ∘ C for 5-6 h using glycerol containing triacetylborate (10-20 mol%) as the reaction medium. In an alternative approach, condensation of 2-methylbenzimidazole derivatives with aromatic aldehydes was done using glycerol containing triacetylborate (10-20 mol%) as the reaction medium.