“…The RBV is an influential theoretical framework for understanding how competitive advantage, and by extension organizational performance, is achieved through using resource and capability bundles (Corbett and Claridge, 2002). This study conceptualizes DDSC as an intangible firm resource (Hazen et al, 2014), which is unique, difficult to replicate, and drives better decision-making processes (Philip and Booth, 2001). Unlike resources, capabilities are embedded in the dynamic interactions of multiple knowledge sources (such as big data) and are more firm specific and less transferable; hence they can lead to competitive advantage (Peng et al, 2008).…”