2009
DOI: 10.1111/j.1467-8594.2009.00335.x
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A Moral Evaluation of Online Business Protest Tactics and Implications for Stakeholder Management

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Cited by 4 publications
(1 citation statement)
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“…In a definition by Denning (2001), online activism involves the use of computer technology to support or compete against an agenda or cause. Furthermore, two forms of online business activism are identified: those tactics that support business practices, and those tactics that oppose business practices (Kracher & Martin, 2009). Based on the definition of Martin and Kracher (2008), online advocacy tactics in the current research are defined as deliberate and directed actions conducted over the Internet that support a cause.…”
Section: Media and The Internetmentioning
confidence: 99%
“…In a definition by Denning (2001), online activism involves the use of computer technology to support or compete against an agenda or cause. Furthermore, two forms of online business activism are identified: those tactics that support business practices, and those tactics that oppose business practices (Kracher & Martin, 2009). Based on the definition of Martin and Kracher (2008), online advocacy tactics in the current research are defined as deliberate and directed actions conducted over the Internet that support a cause.…”
Section: Media and The Internetmentioning
confidence: 99%