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This study develops and tests a model of online trust of a health care website. The model showed a statistically strong fit to the data (N=176). Trust was significantly explained by perceptions of credibility, ease of use, and risk. Perceived ease of use was a direct predictor of trust and an indirect predictor through credibility. Credibility was both a direct predictor of trust and an indirect predictor through risk.

In this article, the authors lay the foundation for the emerging area of research on online protest tactics mobilized against business. The authors offer a definition of online business protest tactics and distinguish them from related activities such as electronic civil disobedience and cybercrime. They also appeal to the interest-group literature as one theoretical foundation for this area of research. Based on the degree to which each tactic involves intrusion, disruption, or damage, the authors categorize the array of online business protest tactics into a typology, providing definitions and illustrative examples from the business press for each. They advance a dualistic framework to evaluate the intermediate and ultimate effectiveness of the various online business protest tactics using a set of criteria relevant to both online and off-line environments, and conclude by suggesting avenues for future research.

Abstract:The speed and degree to which e-commerce is infiltrating the very fabric of our society, faster and more pervasively than any other entity in history, makes an examination of its ethical dimensions critical. Though ethical lag has heretofore hindered our explorations of e-commerce ethics, it is now time to identify and confront them. In this paper we define e-commerce and describe the characteristics that set it apart from traditional brick and-mortar business. We then examine the ethical foundation of e-commerce, focusing on the question, “Is there a special e-commerce ethics?” Our answer is “no.” We support our answer by showing that the current issues in e-commerce ethics and brick-and-mortar business are fundamentally the same, but that e-commerce issues have different manifestations and scope. We then demonstrate that ethical principles and rules in e-commerce and brick-and-mortar business are fundamentally the same, but have different manifestations at the most specific level. We elucidate this point by discussing the use of personal information and the opt-in, opt-out debate. We conclude with a call for research on trust, a key value in the success of e-commerce.

Bem Sex Role Inventory, business ethics education, business practitioners, cognitive moral development, gender, Gibbs, Kohlberg, sex, Sociomoral Reflection Objective Measure,