A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention

Abstract

This study aimed to develop the destination consumption-customer attitude model to explain tourist travel satisfaction and revisit intention with the moderating effect of religious involvement. Data were collected using a survey questionnaire. Respondents of 392 tourists who visited four major Buddhist monasteries in Taiwan have been analysed, and research hypotheses were assessed by employing partial linear square structural equation modelling (PLS-SEM). The findings revealed that destination consumption has positive and significant effects on rational attitude and emotional attitude toward revisiting a destination, which further facilitates travel satisfaction and revisit intention. Furthermore, this study supported the moderating role of religious involvement on the influence of national and emotional attitude and travel satisfaction on revisit intention. The results emphasized that symbolic experiential and functional consumption of a certain religious destination will significantly influence the rational and emotional attitudes toward revisiting the same destination. These results suggested that destination marketer should design a tourist’s destination consumption based on not only functional factors but also symbolic factors (such as self-concept, lifestyle, and destination) and experiential factors (such as entertainment, joy, pleasure, escape). Since the issues of destination consumption were still subject to further validation, this study provided an important reference for destination marketing to develop marketing strategies. The results were also valuable to provide as a theoretical base for further empirical validation.

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

“…The present study incorporates both perceptual and behavioural paradigms to assess DBBE (Aaker, 1996; Keller, 1993; Camarero et al , 2010). Given that branding is all about creating differences for a particular destination, a destination brand manager needs to understand elements of a destination brand's equity and tourist's revisit intention to enhance their brand's equity strength relative to those of competitive brands (Myers, 2003; Liao et al , 2021). Given the challenges of measuring destination brand equity, this study aims to contribute to destination brand equity from a customer-based brand equity perspective, focussing on the typical dimensions of destination brand equity measurement in the context of healthcare tourism (Aaker, 1996; Yoo et al , 2000; Washburn and Plank, 2002; Boo et al , 2009; Abbasi et al , 2021).…”

“…The present study incorporates both perceptual and behavioural paradigms to assess DBBE (Aaker, 1996;Keller, 1993;Camarero et al, 2010). Given that branding is all about creating differences for a particular destination, a destination brand manager needs to understand elements of a destination brand's equity and tourist's revisit intention to enhance their brand's equity strength relative to those of competitive brands (Myers, 2003;Liao et al, 2021).…”

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

“…Destination brand loyalty, the main measurement of brand equity (Keller, 2003;Aaker, 1996), refers to a tourist's intention to revisit and disseminate word of mouth (WOM) to others (Dedeoğlu et al, 2019). Also with regard to customer behavior, a crucial variable for tourist attractions' success is tourist satisfaction (Liao et al, 2021).…”

Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism

“…The first phase of the study was by conducting a survey (Liao, et al, 2021) and interviewed several businessmen, tourists and community leaders in the village tourism of Siregar Aek Nalas at random. The question for entrepreneurs concerns what and how they start and do entrepreneurial development; Tourists, what needs are adequate and that are still felt less?…”