This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish software with Google Scholar as the database. A total of 183 articles published in 122 journals from 2010 to 2020 were selected. This study used systematic data to reveal trends in development markets and qualitative inductive analysis to define relevant themes within the topic. Search results according to keywords, found that the total number of research articles there are 1246, with the most cites themed SDL totally 910. This study provides future directions for research on GSD. GSD generates increased variety of tourist needs through proactive green innovation activities in efforts to adjust services. GSD provides improved methods, types, quality and service design with green environmental conditions, resources and service provider corporate support. To get the maximum advantage of layout and atmosphere is given added value through Innovation. This study reveals trends in co-creation GSD and sustainable marketing performance has the potential to generate job opportunities, empower resources effectively and strategically, increase social expectations and awareness, improve the economy and meet the needs of destinations and the sustainability of a value chain.
The study analyzes the role of variable mediation E-Business Co-Creation in the relationship between Strategic Planning and Digital Marketing Performance. The main objective of this research recommends tourism MSMEs about the importance of implementing digitalization in every service chain. Then to the acceleration of value-added creation and the development of E-Business strategies as an analytical process in improving the marketing performance of digitalization and innovation of Lake Toba Tourism MSMEs services. The research design starts with building models, developing questionnaires, collecting respondents through digitalization training activities for MSMEs Toba, Humbanghansudutan and Samosir District (probability sample area), and identifying the e-business needs of MSMEs tourism destinations of Lake Toba. The sampling strategy is carried out by homogeneous purposive sampling. Furthermore, primary data in structured questionnaires are processed using AMOS SEM. A total of 291 respondents with culinary type 28.52%, Entertainment 43.30%, Transportation 2.41% and Accommodation 25.77. The results show the importance of Strategic Planning in creating e-business services. The role of E-Business Co-Creation is more potent in enhancing transformative Marketing than Digital Marketing Performance. Of the five hypotheses built, four were declared significant. The acceleration of e-business confirms that tourism MSMEs can compete and be sustainable if there is co-creation. The creation of e-business added value at the intersection of the transformation process can improve Digital Marketing Performance. This study provides some implications for tourism MSMEs by exploring e-business value creation, delivery and capture of service innovations, providing inspiration on how tourism MSMEs accelerate and interact for the creation of shared value in the service ecosystem of Lake Toba tourist destinations. This study also provides opportunities for future research to analyze further how the E-Business Co-Creation increases the Digital Marketing Performance of MSMEs directly.
Abstrak: Industri pariwisata ditetapkan sebagai salah satu sektor andalan dalam meningkatkan perekonomian karena perkembangannya yang pesat. Seiring dengan perkembangan tersebut diperlukan pula pengembangan secara konsisten salah satunya terhadap atribut produk wisata yang disediakan karena dipandang penting oleh konsumen dan dijadikan dasar pengambilan keputusan pembelian yang perlu diperhatikan oleh pengelola wisata. Pengelolaan atribut yang baik merupakan cara yang efektif dalam menarik minat konsumen dan dapat ditingkatkan dengan mengukur kepuasan wisatawan. Sumatera Utara salah satu provinsi yang paling sering menjadi destinasi wisata, dimana salah satu daerah wisatanya adalah Tapanuli Utara yang berpotensi besar menjadi wisata andalan dan wisata pemandian dinilai paling berpotensi. Terdapat tiga pemandian yang dinilai paling popular yaitu Pemandian Air Panas Sipoholon, Pemandian Air Soda dan Pemandian Air Panas Tamaro. Berdasarkan hal tersebut maka diperlukan perbaikan terhadap atribut wisata yang mencakup atraksi, amenitas, aksesibilitas dan ansilari yang berorientasi terhadap kepuasan wisatawan sehingga diperoleh prioritas perbaikan terhadap indikator yang ditentukan yang berdampak pada efisiensi wisata. Metode yang digunakan dalam penelitian ini adalah Metode Customer Satisfaction Index dan Importance Performance Analysis. Hasil dari penelitian diperoleh bawah nilai CSI sebesar 68,89% yang termasuk dalam kategori puas dan melalui metode IPA diperoleh bahwa masih terdapat 8 atribut wisata yang memerlukan perbaikan prioritas. Abstract:The tourism industrial is determined as one of the mainstay sector in improving the economy because of its rapid development. With that growing, need to consistently develop the tourism by the product attributes which is deemed important by consumers and used as basis for purchasing decision. Good management of attributes is one of the most effective ways of attracting consumers and to improve the quality can do by measure visitor satisfaction. North Sumatra is one of the most visited provinces as tourist destination, where North Tapanuli is one of its area which has great potentials to be developed into the mainstay tourism and bathing tourism is the most potentially rated tour. The most popular bathing are the Sipoholon, Tamaro Hot Spring and Air Soda. It is necessary to repair the tourism attributes that include attractions, amenities, accessibility and ansilary that are oriented towards the tourist satisfaction so that the priority is obtained indicators that have impacts on travel efficiency. The methods used in this research are the CSI and IPA methods. The result is obtained that CSI value of 68.89% which belongs to the satisfied category and using IPA method obtained that there are 8 attributes that maintain priority improvement.
MSMEs are trading businesses managed by individuals or business entities and follow business criteria in the scope of micro, small or medium enterprises. The business competition of every MSME makes every MSME entrepreneur think of ways to compete in the market. One way that can be utilized at this time is by implementing digital marketing. UD Rezeki Baru MSME Keripik Cap Rumah Adat Minang currently developing its digital marketing. This study aims to provide the right digital marketing platform design and can increase MSME sales. Designing a digital marketing platform using qualitative methods using design thinking tools with five stages: empathize, define, ideate, prototype and test. SWOT and benchmarking are also used as supporting tools in this research. This study designed digital platforms, including Instagram, TikTok, TikTok shop, and WhatsApp for sales, shoppe and website display.
The purpose of this research is to design service design, design a canvas business model (BMC) based on the design of services that have been designed and know the role of society. The required data is divided into two, namely primary data and secondary data. Primary data was obtained by conducting interviews and observations to tourists, managers and the community around Siregar Aek Nalas. Primary data obtained such as access, amenities, safety and security, processes, physical or digital artifacts, stakeholders/stakeholders, and Village Tourism services. Secondary data is obtained by conducting literature studies. The strategy carried out to develop Siregar Aek Nalas is the design of Service Dominant Logic (SDL) by creating a map of tourist travel before the visit, during the visit and the completion of the visit from the primary data obtained then carried out the design of the canvas model business with the presence of nine components customer segment, value proposition, channel, customer relationship, revenue stream, key of resource, key of activities, key of partnership and cost structure. Service Design is done by co-creation of tourist travel map before visit, during visit and completion of visit. The creation of a tourist travel map is based on eight programs.
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