Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism

Simanjuntak, Mariana

doi:10.52970/grmapb.v1i2.60

Cited by 9 publications

(4 citation statements)

References 42 publications

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“…Conversely, if the expectations are not achieved, the quality of the service does not meet what it wants, or the company fails to serve its customers. If the expectations are the same as those obtained, the consumer is satisfied (Simanjuntak, 2021;Simanjuntak & Putra, 2021). Satisfaction is the level of one's feelings after comparing the perceived performance (results) with his expectations.…”

Section: Literature Reviewmentioning

confidence: 98%

The Effect of Service Quality Elements on Customer Satisfaction

Bungatang

Reynel²

2021

GRMAPB

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The research objective was to determine and analyze the influence of the physical evidence of service quality, caring, responsiveness, reliability, and guaranteeing customer satisfaction at the PT. Pegadaian Watansoppeng branch. Research carried out explanatory research and survey methods. The study population is new clients served PT. Pegadaian Watansoppeng Branch Company. The samples were taken using purposive sampling and obtained 100 samples. This research's data analysis methods are descriptive analysis with Linear Regression calculation, where the independent variables consist of physical evidence, concern, responsibility, reliability, assurance, dependent variable satisfaction customer. The results of studies using multiple linear regression analysis showed that service quality dimensions significantly influence customer satisfaction. As for the t-test is known that a significant level for each variable that is physical evidence = 0.658, concern = 0.002, responsiveness = 0.338, reliability = 0.000, and assurance = 1.239. From these results, two variables can prove the second hypothesis suggesting that the physical evidence of service quality dimensions, concern, responsiveness, reliability, and guarantees the dominant influence on customer satisfaction at the PT. Pegadaian Watansoppeng branch of the variable of concern and reliability and three other variables that physical evidence, responsiveness, and assurance are support for this study hypothesis.

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Section: Literature Reviewmentioning

confidence: 98%

The Effect of Service Quality Elements on Customer Satisfaction

Bungatang

Reynel²

2021

GRMAPB

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“…Penentuan pemasaran agar produk yang dimiliki oleh pelaku usaha dapat dikenal dan laku dipasar serta dapat diketahui oleh publik dibutuhkan strategi marketing yang jeli untuk menambah pundi keuntungan UMKM [12]. Pelaku usaha sejauh ini menerapkan strategi marketing menggunakan berbagai cara yaitu diantaranya menggunakan media sosial berupa instagram, group WA, dan facebook [13], [14]. Disatu sisi pada Instagram apabila tidak memiliki jumlah follower yang cukup tentunya berpengaruh pada penjualan karena yang melihat produk yang menjadi konten kurang diminati.…”

Section: ) Strategi Marketingunclassified

Efisiensi Biaya Produksi dan Promosi Dalam Kegiatan Sedekah Ilmu

Erstiawan,

Yuwono Riyanto,

Budiardjo

2024

jppmi

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Penentuan harga pokok produksi bagi UMKM memiliki kendala dimana pelaku usaha tidak serta merta melakukan pencatatan detail hanya dilakukan berdasarkan perkiraan dari penentuan biaya produksi sehingga mempengaruhi penentuan biaya produksi. Selain itu penyebaran produk ditengah masyarakat masih mengalami kendala diantaranya kurangnya pengetahuan tentang mengelola kemasan dan label sebagai salah satu dasar konsumen menarik minat membali produk yang dimiliki. Metode kegiatan dengan sedekah ilmu dengan diawali mengurai permalasahan yang dilalui oleh pelaku usaha, merumuskan kendala UMKM yang dihadapi dan pelaksanaan dan dilakukan evaluasi untuk meningkatkan kemampuan pelaku usaha serta pelaksanaan dilapangan. Hasil yang diperoleh pemaparan efisiensi biaya produksi dan penentuan strategi marketing untuk pelaku usaha. Kolaborasi kompetensi menambah perspektif pelaku usaha tentang efisiensi biaya produksi dan promosi.

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“…Utilising 347 migrant visitors in Ghana, Preko (2021) concluded that safety and security play a vital role in wealthy tourism development, which might contribute to the intention of the diaspora to recommend the destination as safe for tourists. Despite existing studies (Agarwal et al, 2021;Mawby et al, 2021;Simanjuntak, 2021), there is limited research in terms of the diasporic view of safety and security (Preko, 2021). This is, however, neglected within halal tourism from a non-Islamic country's perspective, utilising TPB, leading to the seventh hypothesis:…”

Section: Halal Safety and Security (Hsns)mentioning

confidence: 99%

The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour

Mohammed

Mahmoud²,

Preko³

et al. 2022

JHTI

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PurposeThis paper sought to examine the factors that influence intention to recommend, focussing on the extension of the theory of planned behaviour in halal tourism, with additional instruments such as halal safety and security, and trustworthiness of halal information.Design/methodology/approachGuided by a quantitative approach, cross-sectional data were collected using 394 Muslim diaspora tourists. The analysis technique used in this study is the partial least square structural equation modelling (PLS-SEM).FindingsThe results suggest that halal planned behaviour may account for the intention to recommend. Halal attitude, subjective norm, halal image, halal value, halal safety and security, and trustworthiness of halal information positively and significantly affect intention to recommend.Practical implicationsMuslim diaspora tourists are identified to have halal planned behaviour on intention to recommend. Hence, destination managers and practitioners are suggested to develop proactive halal products and services that appeal to tourists' intention to recommend.Originality/valueThis study has developed two new constructs: halal safety and security, and the trustworthiness of halal information grounded on the theory of planned behaviour in halal tourism. Specifically, the focus is on Muslim diasporic tourists' perspective in a non-Islamic context.

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Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism

Cited by 9 publications

References 42 publications

The Effect of Service Quality Elements on Customer Satisfaction

The Effect of Service Quality Elements on Customer Satisfaction

Efisiensi Biaya Produksi dan Promosi Dalam Kegiatan Sedekah Ilmu

The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour

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