A Mediating Effect of Green Market Orientation on the Environmental Performance: From a Literature Review to a Conceptual Framework

Abstract

<jats:p>Academic and business interest in sustainability and green practice has grown up considerably in recent years. Entrepreneurial orientation and market orientation are the two most researched issues in the SME sector. Instead, the business has proven a direct and indirect effect on our mother nature, which is not in favour of the environment. Even the SME sector and environmental issues are very closely related to upcoming challenges and opportunities for Bangladesh. So depending on previous studies, this paper presented a way of the better environmental performance of the SME sector that is positively influenced by green entrepreneurial orientation. Side of that, this paper also focused on the mediating effect of green market orientation. The main purpose of this paper can divide into two categories. One is a details literature view on the topics, and another is a conceptual framework for this research field. This study provides insights and suggestions from previous researches for government and a related organization, including business firms of the SME sector. The study also covers the significant outlines and reviews in this field. Further, it explores specific features of green practices in SME as well as limitations of present research; but it helps to stimulate further study.</jats:p>

Eco-innovation and sustainable business performance: perspectives of SMEs in Portugal and the UK

“…Internal drivers refer to internal resources and characteristics of organisations that facilitate an eco-innovative attitude. This includes: industry characteristics related to the typology of the organisations and the business sector (Cai and Li, 2018); external market orientation, in which the organisation emphasises the role it plays in identifying the needs and desires of consumers and creating products that satisfy them (Peris et al, 2020;Triguero et al, 2017); and the adoption of environmental systems that aim at the continuous improvement of a company's environmental performance (Brogi and Menichini, 2019;Tseng et al, 2021). Environmental regulation (Doran and Ryan, 2012); market pressures arising from society's increased environmental awareness, particularly through the realisation of how our actions cause short-, medium-and long-term impacts (Sumrin et al, 2021;Sun and Sun, 2021); and collaborative partnerships in which we highlight initiatives carried out in partnerships between several organisations and civil society (Araújo and Franco, 2021;Sanchez-Henriquez and Pavez, 2021) are all contributing elements that stimulate and promote eco-innovation.…”

Understanding Relationship Green Entrepreneurship And Circular Economy

“…Moreover, this process will foster an orientation towards green markets among entrepreneurs so that in the long term they can synergize in building environmental performance (Peris, Kamisah, Hasanat, & Hossain, 2020). Collaborating with NGOs such as "Wahana Lingkungan Hidup" (Walhi) can help to literate about environmental sustainability to the millennials or z-generation.…”

“…This shows that the ECB is the first target in the process of understanding the circular economy to entrepreneurial students. If this mechanism can be fostered consistently, it will have a good impact on the growth of environmental value among entrepreneurs so that this value can stimulate the growth of interest in building entrepreneurship in a sustainable manner (Peris et al, 2020). Based on these reasons, for boosting the green behavior among the community, stakeholders collaboration held green campagne through social media to involve young adults in nature protection projects.…”

Impact of Green Initiatives on the Financial Performance of Small and Medium Enterprises: The Case of Manufacturing Firm in Central Luzon

“…Based on data gathered and analyzed by the researcher, green practices implemented by the selected small and medium manufacturing enterprises affected the S.M.E.s' financial performance, including some educational; institutions. Peris et al (2020) emphasized that Academic and business interest in sustainability and green practice has grown considerably. Green initiatives such as those implemented in terms of 1. electricity conservation; 2. water conservation; 3. proper materials management; 4. proper waste management which included pollution prevention and recycling and upcycling of scrap materials; and 5. reduction of packaging materials impact the financial performance of a business enterprise more than any other type of green initiative does, hence, for discussion purposes, green initiatives are group as such.…”