A literature review exploring the role of technology in business survival during the Covid-19 lockdowns

Abed, Salma S.

doi:10.1108/ijoa-11-2020-2501

Cited by 50 publications

(37 citation statements)

References 65 publications

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“…The results of this study at the same time strengthen the results of previous research conducted by Salam et al (2021) regarding the effect of the COVID-19 pandemic on the use of social media as one of digital marketing; Abed (2021) regarding the condition of the COVID-19 pandemic being able to increase the use of technology in product marketing, including the use of digital marketing in his business; and El Chaarani et al ( 2021), found that during the COVID-19 pandemic the adoption of marketing innovations had a positive impact on business performance. These results are also strengthened by the results of research by Minai et al (2021); Jiang and Wen (2021); Kimuli et al (2021), found that the COVID-19 pandemic had a positive and significant impact on strategic digital entrepreneurship including digital marketing and encouraged the speed of adopting digital technology.…”

Section: The Effect Of the Covid-19 Pandemic On Digital Marketing Adoptionsupporting

confidence: 87%

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

Giantari¹,

Yasa²,

Suprasto³

et al. 2022

10.5267/j.ijdns

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This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was conducted on the culinary sector SMEs in Bali. The size of the sample used is 210 culinary sector SMEs with a purposive sampling approach, namely the culinary sector SMEs that have adopted digital marketing. The analytical tool used is SEM-PLS. The results of the study show that the effect of the COVID-19 pandemic and the intensity of competition has a negative and significant effect on business performance, both financial and non-financial performance. The adoption of digital marketing was unable to mediate the effect of the COVID-19 pandemic and the intensity of competition on financial performance, but the adoption of digital marketing was capable in mediating the effect of the COVID-19 pandemic and the intensity of competition on non-financial performance. Therefore, the adoption of digital marketing needs to be re-optimized to improve business performance, both financial and non-financial performance.

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Section: The Effect Of the Covid-19 Pandemic On Digital Marketing Adoptionsupporting

confidence: 87%

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

Giantari¹,

Yasa²,

Suprasto³

et al. 2022

10.5267/j.ijdns

View full text Add to dashboard Cite

show abstract

“…The cost of reinstating a business to pre-pandemic operations may not only be costly, impractical, but also unsustainable (Faeste & Hemerling, 2016). In response to the pandemic, organizations have turned to online technology and digital infrastructure to make up for travel, production and connectivity to dispersed markets (Abed, 2021). This suggests that business in Africa needs to come up with creative digital technology to reboot their operations to survive.…”

Section: Resultsmentioning

confidence: 99%

How COVID-19 has Reset Business Activities in Organizations around Africa

Bukusi¹

2022

IJBS

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Purpose: The global outbreak of the COVID-19 virus forced governments across Africa to impose major health, travel and trade restrictions at home to protect their citizens from the pandemic. These measures caused a dampening impact on conventional social and business activity forcing organizations to rethink, redraw and reset their operations to remain functional, viable and sustainable. The aim of this study was to show that the pandemic driven changes in the business environment, though disruptive in nature, essentially enabled businesses to acquire a new set of survival and success competencies to thrive in the foreseeable future. Methodology: This study used paper reviews, research journal findings, academic papers, and online business publications that tracked business responses to the pandemic. The author used a thematic analysis of text and descriptive statistics to analyze data on the major changes businesses have made in response to the pandemic. Findings: The results indicated that business activities were severely affected by the onset of the pandemic. The pandemic also disrupted conventional business strategy and forced companies to review their operations in the light of challenges of continuing business in the COVID-19 environment. While short term survival measures included laying off staff and cutting back on overhead costs, business quickly embarked on medium plans to re-engineer business operations using online service technology to reach consumers under lockdown conditions. However, businesses have gone further to invest in digital transformation not only to survive the pandemic, but also to ensure their profitability and long-term success. In the light of these developments businesses have reset their activities under five themes; structure, strategy, staffing, service and sustainability. The author argues that reset changes are likely to become institutionalized as businesses carry forward their learning experience into their culture. The business community is also expected to pursue the opportunities created by the pandemic to critically define and differentiate between core business activity and non-essential engagements. Society has undergone substantive transformation over the pandemic season and expects organizations to respond and adapt accordingly. Recommendations: Operational and start up organizations should attune their business to the mental and experiential reset in customer expectations brought about by the pandemic. Businesses need to provide meaningful consumer value without over dependence on high cost overhead infrastructure such as expansive corporate offices, centralized staffing and profit draining procurement and distribution.

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“…Mobilitas manusia menjadi menurun. Hal ini berdampak pada melemahnya berbagai sektor bisnis (Abed, 2021).…”

Section: Pendahuluanunclassified

Online Marketing Training on Msme Cv Bintang Food Bantul Yogyakarta

Farhan

Fachrunnisa

2022

Jrt

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The COVID-19 pandemic that has spread globally since early 2020 has had an impact on various aspects, including the business aspect. Business people are forced to face the various changes that occur due to the pandemic. The pandemic is changing consumer behavior adapting to online shopping. As such, it is regarded as something normal. Therefore, business people who want to survive in the midst of the crisis due to COVID-19 must adapt to changes in consumer behavior, which now tends to always shop online. CV Bintang Food is one of the MSMEs affected by covid 19. The pandemic has caused a decrease in consumer demand for products which also resulted in income decrease. Therefore, this community service activity aims to help CV Bintang Food adapt to the changes that occur due to the pandemic. The method used is by observing and providing training related to promotion and sales through online media (Whatsapp, Facebook, and Instagram). This community service activity is carried out in three stages, namely: preparation, implementation, and evaluation stages. It is hoped that after this service, CV Bintang Food is able to practice selling their products through online media which will then lead to an increase in their sales

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A literature review exploring the role of technology in business survival during the Covid-19 lockdowns

Cited by 50 publications

References 65 publications

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

How COVID-19 has Reset Business Activities in Organizations around Africa

Online Marketing Training on Msme Cv Bintang Food Bantul Yogyakarta

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