A Humanistic Approach to Understanding Child Consumer Socialization in US Homes

Atkinson, Lucy; Nelson, Michelle R.; Rademacher, Mark A.

doi:10.1080/17482798.2015.997106

Cited by 13 publications

(12 citation statements)

References 56 publications

(50 reference statements)

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“…Contractual agreements allow them to use the characters for merchandizing and cross-promotions (Kraak and Story, 2015; Smits et al, 2015). As a result, popular media characters are highly present in children’s daily lives, not only through television and other media, but also through merchandising (e.g., books, toys, and clothes featuring characters; Atkinson et al, 2015) and on product packages and in advertising.…”

Section: Social Media Influencers As a New Source In Advertising Targmentioning

confidence: 99%

“…Particularly from the age of 6–7 years, peers become important agents for consumer socialization and children start modeling peers’ behavior (John, 1999). Even pre-school children’s behaviors and consumption may already be influenced by their friends (Ahn and Nelson, 2015; Atkinson et al, 2015). This has shown to be particularly effective when the peer is of the same age or slightly older than themselves (Brody and Stoneman, 1981).…”

Section: Social Media Influencers As a New Source In Advertising Targmentioning

confidence: 99%

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What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

2019

Self Cite

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Children nowadays spend many hours online watching YouTube videos in which their favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just going about their daily activities. These vloggers regularly post attractive and entertaining content in the hope of building a large follower base. Although many of these vloggers are adults, the number of child vloggers is flourishing. The famous child vlogger Ryan of Ryan’s World, for instance, has more than 19 million viewers and he is (at age seven) a social media influencer. The popularity of these vloggers incited advertisers to include them as a new marketing communication tool, also referred to as influencer marketing, in their marketing strategy. Accordingly, many influential vloggers now receive free products from brands in return for a mention in one of their videos and their other social media (e.g., TikTok or Instagram) and some are even paid to create a sponsored post or video and distribute it to their followers. This sponsored content appears to be highly influential and may affect young children’s brand preferences. Given the limited advertising literacy skills (i.e., knowledge of advertising and skills to critically reflect on this advertising) of children under age 12, they are a vulnerable target group when it comes to persuasion. Therefore, caution is needed when implementing this marketing tactic to target them. However, research on how influencer marketing affects young children (under 12) is scarce and it is unclear how these young children can be empowered to critically cope with this fairly new form of persuasion. This paper therefore aims to shed light on why and how social media influencers have persuasive power over their young followers. The paper starts with providing insights into how and why social media influencers became a new source in advertising. We then discuss the few studies that have been conducted on influencer marketing among young children (under 12), based on a systematic literature review, and take these findings to formulate societal and policy implications and develop a future research agenda.

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Section: Social Media Influencers As a New Source In Advertising Targmentioning

confidence: 99%

Section: Social Media Influencers As a New Source In Advertising Targmentioning

confidence: 99%

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

2019

Self Cite

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“…Articles regarding product use or utilization are also identified. We find developments related to market research in articles by (Akturan, Tezcan, & Vignolles, 2011;Allen, Byon, & Drane, 2011;Atkinson, Nelson, & Rademacher, 2015;Chekima, Khalid Wafa, Igau, & Chekima, 2015;Cohen et al, 2014;Feinberg, 2012;Ferguson & Phau, 2012;Hernando & Campo, 2017;Morhart, Malär, Guèvremont, Girardin, & Grohmann, 2013;Opoku, 2012;Pennington, 2015;Pocol & Bolboacǎ, 2013;Rehman, 2017;Robson, Pitt, & Wallstrom, 2013;Sadikoglu, 2017;Shavitt, Jiang, & Cho, 2016;Shin, 2012;Shoham et al, 2017;Tifferet & Herstein, 2012;Wróblewski, Dacko-Pikiewicz, & Cuyler, 2017).…”

Section: Assistant Professor Of Marketing European Business School Parismentioning

confidence: 96%

Consumer Culture Studies, a Glance at the Literature’s Contributions to the Concept

Norman-Acevedo

Varela

Bonomo

et al. 2020

Poli

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Publishing a book on consumer culture studies originates from the need to review research conducted on this subject. Among the expectations of Politécnico Grancolombiano Institución Universitaria, and as a result of reviews on the subject, this opportunity was identified within scientific literature. This book intends to be useful for readers by identifying international research trends in this field. It also aims to support the decision-making of marketing managers, with respect to consumers, and to have important input that fosters future research.To do so, the institution introduces the structure of this editorial project, which first identified relevant authors and made an initial call to authors based on an approach to the state of the art by implementing a systematic literature review (SLR) (Kitchenham, 2004). The call made in August 2017 proposed that a select group of authors participate in the project with a chapter of its structure, given that they have indicated their interest in the subject. This proposal received great reception among those invited, including eight articles submitted, from which, after a rigorous selection process, contributions of five chapters were included at the date of publication with participation from international researchers who believed in our project.

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“…On the other hand, more critical studies have stressed the influences of 'outside' factors on children's lives at home. Some examples include the influence of media and public discourse on children's time spent alone at home (Forsberg and Strandell 2007); how consumer marketing penetrates children's home lives (Atkinson et al 2015); and parental mediation of children's media use at home (Livingstone and Blum-Ross 2020). Forsberg and Strandell (2007) study how changed societal norms such as parents' work and child care policy have contributed to children spending more time alone at home after school, even as this time gets questioned in the media with regards to its effects on childhood.…”

Section: Factors Affecting Children's (Sedentary) Behavior At Homementioning

confidence: 99%

The Intersection of ‘Outside’ Practices and Children’s Sedentary Behavior at Home

Rathod

2021

Home Cultures

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Health concerns about sedentary behavior have brought attention to children's home lives, including research on the factors influencing children's sedentary behavior at home. These studies highlight the importance of home factors, namely the media-rich home environment and parental influences. This paper draws on the concept of 'porosity of the home' and practice theory to study how children's home-based sedentary behavior is affected by factors beyond the home. Based on observational and interview data with children and their families conducted in Gothenburg, Sweden, four main practices outside the home are identified as affecting home behaviors -digitalization at school, organized activities, family holidays, and socialization with peers. All of these are embedded in wider discourses affecting children's lives, suggesting that children's sedentary behavior at home

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A Humanistic Approach to Understanding Child Consumer Socialization in US Homes

Cited by 13 publications

References 56 publications

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

Consumer Culture Studies, a Glance at the Literature’s Contributions to the Concept

The Intersection of ‘Outside’ Practices and Children’s Sedentary Behavior at Home

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