A fuzzy scenario-based approach to analyzing neuromarketing technology evaluation factors

Göker, Nazlı; Dursun, Mehtap

doi:10.1007/s00500-019-03770-5

Cited by 7 publications

(2 citation statements)

References 37 publications

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“…is the value of concept C i at pth iteration, w ji is the weight of the connection from C j to C i , and f is a threshold function, which is sigmoid function in this paper (Goker and Dursun 2019).…”

Section: Intuitionistic Fuzzy Cognitive Mapsmentioning

confidence: 99%

A novel integrated intuitionistic fuzzy decision aid for agile outsourcing provider selection: a COVID-19 pandemic-based scenario analysis

Göker

2021

Soft Comput

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In project management, agility concept has emerged for overcoming the limitations of traditional methodologies that are sequential and linear. An agile project contains planned processes as well as iterations. In global competitive areas, achieving agility in outsourcing processes enables the companies to cope with changes and dynamic issues. This paper introduces an integrated cognitive map-based intuitionistic fuzzy multiple criteria decision aid to rank agile outsourcing provider alternatives and then determine the best performing one. Intuitionistic fuzzy sets are employed for dealing with uncertain and vague data along with the loss of information that may be occurred in numerical operations with fuzzy numbers. Intuitionistic fuzzy cognitive map tool is used to weight the evaluation criteria that are interrelated with each other with causal links. The most appropriate agile outsourcing provider alternative is identified via intuitionistic fuzzy complex proportional assessment technique, which aims to obtain a solution relative to the ideal solution. In order to demonstrate the robustness of the proposed intuitionistic fuzzy decision aid, a case study is conducted in Turkish white goods industry. As a comparative study, a scenario analysis is provided to understand the impacts of COVID-19 pandemic on agile provider evaluation/selection decision. According to the results obtained from the scenario analysis, it is worth noting that home office procedures are appropriate for maintaining agility in outsourcing processes of project management.

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Section: Intuitionistic Fuzzy Cognitive Mapsmentioning

confidence: 99%

A novel integrated intuitionistic fuzzy decision aid for agile outsourcing provider selection: a COVID-19 pandemic-based scenario analysis

Göker

2021

Soft Comput

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“…As a technique of soft computing, FCM establishes a computable model for casual relationships through synthesizing multi-expert knowledge and systematic analysis (Axelrod, 1976). Originated from the combination of fuzzy logic and neural networks, FCM is used because of the cause and effect relationships between pair of factors, presence of conflicting criteria and lack of crisp data (Goker and Dursun, 2019). Because of its scientificity and practicability, more and more researchers have paid much attention to FCM and applied it to various areas such as decision-making (Lee et al , 2012; Azadeh et al , 2015), marketing planning (Lee et al , 2013,), energy investment optimization (Çoban and Onar, 2017), project appraisal (Bağdatlı et al , 2017), performance evaluation (Rezaee et al , 2016), risk management (Bevilacqua et al , 2018), etc.…”

Section: The Model Of Preschool Education Service Quality Based On Fuzzy Cognitive Map and Evidential Theorymentioning

confidence: 99%

Study on factors affecting preschool education service quality

Zhang

2019

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Purpose This paper aims to explore the critical factors which affect the quality of preschool education service so that targeted and effective measures to improve service quality can be put forward. Design/methodology/approach Evidential theory is applied to aggregate experts’ knowledge, and a fuzzy cognitive map (FCM) model of preschool education service quality is established to further carry out a simulation for inference, thus figuring out the critical factors to improve service quality. Findings The simulation results show that the main body of supervision and environment of governments and policies are two critical factors affecting the quality of preschool education service. More emphasis should be put on these two aspects, and corresponding measures can be put forward so as to ensure the quality of preschool education service. Originality/value This paper proposes a new model based on FCM and evidential theory to study the factors affecting preschool education service quality.

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Prediction of TBM Penetration Rate Using Fuzzy Logic, Particle Swarm Optimization and Harmony Search Algorithm

2021

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A fuzzy scenario-based approach to analyzing neuromarketing technology evaluation factors

Cited by 7 publications

References 37 publications

A novel integrated intuitionistic fuzzy decision aid for agile outsourcing provider selection: a COVID-19 pandemic-based scenario analysis

A novel integrated intuitionistic fuzzy decision aid for agile outsourcing provider selection: a COVID-19 pandemic-based scenario analysis

Study on factors affecting preschool education service quality

Prediction of TBM Penetration Rate Using Fuzzy Logic, Particle Swarm Optimization and Harmony Search Algorithm

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