2019
DOI: 10.5564/pmas.v59i3.1248
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A factor analysis of characterization of “Politician” criteria by different generations in Mongolia

Abstract: Based on intergeneration theories, 2721 randomly sampled pollees are classified into 4 generations; namely Gen Z, Gen Y, Gen X and Gen BB. This paper aims to identify the difference between Mongolian generations, especially on subjective criteria to assess politicians. Based on the statistical result of factor analysis, 20 criteria are classified into 5 factors. KMO measurements above .800 and absolute significance value above .30 is used to set the boundaries for criteria grouped in one category and overlappi… Show more

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“…This research explores the correlation between cultural values and the proximity of clothing to self by focussing on millennial women in South Korea and Mongolia. Millennials, also known as Generation Y (Brown, 2017), represent the largest and most influential consumers in South Korea and Mongolia (Ahn et al, 2020;Gantuya & Oyunsuren, 2019). They have more significant disposable income (Tomkins, 1999) and spending power (Morton, 2002;Noble et al, 2009), are characterised as fashion-conscious (Tee et al, 2013;Williams & Page, 2011), and have become important markets for the apparel industry (Colucci & Scarpi, 2013;Kim et al, 2009;O'Cass & Choy, 2008;Park et al, 2006).…”
mentioning
confidence: 99%
“…This research explores the correlation between cultural values and the proximity of clothing to self by focussing on millennial women in South Korea and Mongolia. Millennials, also known as Generation Y (Brown, 2017), represent the largest and most influential consumers in South Korea and Mongolia (Ahn et al, 2020;Gantuya & Oyunsuren, 2019). They have more significant disposable income (Tomkins, 1999) and spending power (Morton, 2002;Noble et al, 2009), are characterised as fashion-conscious (Tee et al, 2013;Williams & Page, 2011), and have become important markets for the apparel industry (Colucci & Scarpi, 2013;Kim et al, 2009;O'Cass & Choy, 2008;Park et al, 2006).…”
mentioning
confidence: 99%