“…Since the late 1990s, AI studies have been applied in tourism researches to forecast hotel occupancy and tourism demand (Law, 1998(Law, , 2000. Afterwards, researchers used AI in different kind of inquiries such as resource management in tourism companies (Casteleiro-Roca et al, 2018), examining social media data and online reviews (Kirilenko et al, 2018;Topal & Uçar, 2018), forecasting tourist flow and arrivals (Zhang et al, 2020), evaluating tourist satisfaction through facial expression recognition (González-Rodríguez et al, 2020), and making smart recommendations (Zheng et al, 2020). AI models are used in tourism studies increasingly because these models have much more flexibility and they can be used to estimate non-linear relationships without the limits of traditional methods (Hadavandi et al, 2011).…”