A Country of Origin Analysis of Foreign Products by Indian Consumers

Bandyopadhyay, Subir; Banerjee, Bibek

doi:10.1300/j046v15n02_06

Cited by 26 publications

(17 citation statements)

References 20 publications

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“…All measures used in the present study had already been used and found to be valid and reliable indicators in one or more previous studies. The main sources used in this selection process were Insch and McBride (1998), Parameswaran and Yaprak (1987), Bandyopadhyay and Banerjee (2002), Ahmed and d'Astous (1999), and Han and Terpstra (1988). For all these directly observed variables, ratings were obtained on a seven‐point scale ranging from 7 = ‘Strongly Agree’ to 1 = ‘Strongly Disagree’.…”

Section: Methodsmentioning

confidence: 99%

An examination of the effects of partitioned country of origin on consumer product quality perceptions

Chowdhury

Ahmed

2009

Int J Consumer Studies

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This paper deals with the effects of partitioned country‐of‐origin associations on consumer product quality evaluations. The main objective of this research is to examine the cognitive processes by which country‐of‐origin information influences the consumer's evaluation of a product. To study the psychological process by which the country‐of‐origin associations are integrated in the formation of related behavioural deliberation, a hypothetical structural model was developed. The model contains seven theoretical constructs, i.e. country of design, perceived product sophistication, country of assembly, perceived manufacturing excellence, country of parts, perceived product quality and perceived product design. Data were analysed via structural equation models using Analysis of MOment Structures (AMOS) 5.0. Results show that countries that already have positioned themselves around a reputation for technological innovation related to product development and manufacturing may expect consumers to transfer those associations to new products from the country.

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Section: Methodsmentioning

confidence: 99%

An examination of the effects of partitioned country of origin on consumer product quality perceptions

Chowdhury

Ahmed

2009

Int J Consumer Studies

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“…Due to the decline of trade barriers, most customers have nearly unlimited choices with regards to whom they wish to buy similar goods from. More consumers, especially those from emerging national economies (e.g., the BRIC nations of Brazil, Russia, India, and China) are entering the market with the discretionary income that allows them to purchase goods beyond the necessities (Bandyopadhyay & Banerjee, 2002;Demir, 2013). The rapid advancements in communication over the past few decades are also bolstering the exposure of foreign goods and brands due to information dissemination.…”

Section: Research Problemmentioning

confidence: 99%

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Carter¹

2014

IBR

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Attempting to provide insight regarding consumers' perceptions of and purchase intentions toward foreign products, this study develops and empirically tests an inclusive model containing key determinants that affect this process. A sample of 434 university students from the United States were recruited for the study and multivariate analysis was used to assess the hypothesized effects of key country-related variables upon the stages of consumer decision-making (i.e., product evaluation, attitude formation, and purchase intention) prior to the actual purchase of a foreign product. While country-of-origin image is shown to have influence across all three stages, animosity only affects the consumer's willingness to buy the foreign product. There is evidence that consumer ethnocentrism influences both the attitude formation as well as the willingness to buy stages. These research findings suggest that marketers should take these three country-related variables under consideration when formalizing a strategy to enter a foreign market with their products. The display of packaging information must also be considered with regards to the consumer's sensitivities towards the product's country of origin.

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“…Thanks to a massive rate of globalization over the past few decades, this competition is attacking the firms from all fronts, both domestic and international. New consumer markets (e.g., the BRIC nations of Brazil, Russia, India, and China) are emerging worldwide that have created strong groups of middle-class consumers with the desire and financial resources to acquire goods that go beyond the necessities (Bandyopadhyay & Banerjee, 2002;Demir, 2013). This competitive environment is definitely advantageous to these consumers, who now has more options than ever before when making purchase decisions; however it also comes at a cost, typically in the form of information overload which may lead to 'paralysis by analysis' and the subsequent postponement of purchase.…”

Section: Research Problemmentioning

confidence: 99%

Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

Carter¹,

Maher²

2014

IJMS

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Globalization has resulted in the proliferation of foreign goods worldwide, thus saturating consumer markets with substitutable products and increasing the competitive landscape for marketers. This study attempts to provide an empirically testable, integrative model containing the majorantecedents influencing the consumer's willingness to buy these foreign goods. A sample of 800 adults from the United States was surveyed through a consumer panelto represent the broad composition of U.S. consumers. Structural equations modeling is used to assess the fit of the proposed model and provide the explanatory strengths of each predictor while in the presence of the other primary determinants in the model. The study suggests that consumer ethnocentrism, animosity, andcounty-or-origin image affect different stages of the process used by consumers to evaluate and form attitudes toward foreign goods. These evaluations and attitudes eventually lead to purchase intention, which is indicative of the consumer's purchase behavior at a later time. The findings support the proposed relationships in this baseline model and suggest that key country-related variables differ with regards to where they exert significant influence within the baseline model. Country-of-origin image is shown to influence the evaluation and attitude formation stages, while consumer ethnocentrism and animosity affects the consumers' willingness to buy foreign goods. Market entry and promotional strategies can be utilized to control these country-related effects if the marketer is aware of their influence upon foreign product purchases.

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A Country of Origin Analysis of Foreign Products by Indian Consumers

Cited by 26 publications

References 20 publications

An examination of the effects of partitioned country of origin on consumer product quality perceptions

An examination of the effects of partitioned country of origin on consumer product quality perceptions

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

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