“…In other words, Islamic marketing is not only concerned with "meat and money" (Wilson and Liu, 2010) but goes beyond and involves how the meat and money part are conceived of and incorporated in practice of Islamic marketing. Consistent with this, Alom and Haque (2011) cited in El-Bassiouny et al (2017) defined Islamic marketing as an approach (emphasis added) to satisfy Wilson (2012, p. 6), Wilson and Liu (2010), Alom andHaque (2011), El-Bassiouny et al (2017), Alserhan (2015), Ahmad (2018), Hassan et al (2008), Ghazali and Mutum (2016), Saeed et al (2001), Hossain et al (2018), Izberk-Bilgin andNakata (2016), Rahim (2016), Tournois and Aoun (2012), Temporal (2011), Abu-Daabes (2018), Shamsudin and Abd Rahman (2014), Kadirov (2014), Abdullah and Ahmad (2010), Zakaria and Abdul-Talib (2010), Tournois and Aoun (2012), Fraedrich et al(2018), Adnan (2013), Abu-Daabes (2018), Wilson and Grant (2013), Al-Nashmi and Almamary (2017), Sula and Kartajaya (2006) and Arham (2010) Macromarketing perspective Abdullah and Ahmad (2010), El-Bassiouny et al (2017), Ghazali and Mutum (2016), Kadirov (2014), Alserhan (2010b), El-Bassiouny (2014), Abu-Daabes (2018), Hussnain (2011), Ghazali and Mutum (2016), Marinova et al (2008) Islamic marketing mix Maxim (2009), Arham (2010…”