Integrative review of Islamic marketing

Abstract

Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Practical implications Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. Originality/value This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.

The viability of Islamic estate planning in Malaysian Muslim market: A bibliometric analysis indexed by Scopus from 2015 to 2021

“…Proactive solution and better understanding of Shariahcompliant finance structures and solutions are needed from the authorities such as government and market players to engage with the existing client, prospective clients and investors towards Shariah-compliant estate planning services and product. From Islamic marketing perspectives, the findings of this study surely help in generating solutions for researchers and marketers to engage with global Muslim consumers in terms of providing and advocating good life-enhancing services in planning and distributing wealth wisely from the high quality (Shah, Bhutto, & Azhar, 2021;Khan et al, 2022) and reliable sources like Scopus database. The study's objective will be more realistic and practical with the contextualities of Malaysian Muslim consumer.…”

Tren Penelitian Konsumsi Produk Halal di Dunia; dengan pendekatan Bibliomteric

“…Pada gambar 6 menunjukan hubungan kata kunci yang didasarkan pada tahun terbitan dari aritkel tersebut. Berdasarkan hasil tersebut ternyata pembahasan terkait halal produk di tahun 2022-2023 (Akram, 2022;Al-Kwifi et al, 2022;Shah et al, 2022). membahas halal food, purchase intention, attitude, matrealism.…”

Fish Marketing Strategy in Attracting Consumers from a Sharia Economic Law Perspective

“…In terms of the marketing mix, there are 4 parts reviewed according to Sharia economic law (Ahmed & Rahman, 2015;Aman, 2020;Mamun & Strong, 2021;Shah et al, 2022), namely as follows:…”

“…What is meant here is the price created through a bargaining process of demand and supply, where the factor that differentiates the price from other competitors is the quality of the fish being sold (Mamun & Strong, 2021;Shah et al, 2022). If the fish is of good quality, of course the price offered is high, and conversely, if the quality of the fish is not good, the price of the fish offered is cheaper.…”