A Comparative Analysis of Content in Traditional Survey versus Hotel Review Websites

Harvesting Online Contents: An Analysis of Hotel Reviews Websites

“…Technical instruments and statistical comparisons were applied to the analysis of the level of evaluation agreement about Swiss hotels (n=77) within HRWs. Tripadvisor and Booking seem to be similar on their hotel evaluations, and this result confirms the trend identified by Schegg and Fux (2010) between Tripadvisor and HolidayCheck.…”

“…Nevertheless, in line with the related work of Schegg and Fux (2010), a proactive use of customer evaluation presented on HRWs is an opportunity, particularly in the area of customer relationship management (CRM). The technical solutions presented in this study about data collection and analysis can finally contribute to methods for Internet-based data acquisition, and for the creation of value from online unstructured data.…”

“…From a research perspective, this study shows how hotel evaluations are consistent among different HRWs systems. This study expands on the findings of Schegg and Fux (2010), further analysing the coherence among the nationalities of the reviewers, and leveraging automated tools to harvest and analyse online information. Contributions to the Internet-based data acquisition are also made by this research, in particular with regard to the information provided by HRWs; which can be an alternative source of marketing research for the forms of assessment analysis on customer evaluation portals.…”

“…However, the amount of online data can overwhelm prospective travellers and tourism managers in their decision-making process or their evaluation of hotels online performance, due to the fact that different HRWs can potentially present different types of more or less consistent hotel information. Related work from Schegg and Fux (2010) about a Swiss hotel presence online, shows that small evaluation differences exist between two HRWs such as Tripadvisor and HolidayCheck. The authors suggest further analyzing the reviewers' country of origin as a possible determinant in their evaluation of tourism services and offers.…”

Leveraging physical and digital liminoidal spaces: the case of the #EATCambridge festival

“…It is however clear from studies of food marketing that marketers and institutions no longer have ultimate control over the image of their destination or product (see Tresidder and Hirst, 2012). Rather, the power of user-generated content through websites are using the internet to (re)claim market territory from those with generous marketing budgets (Schegg and Fux, 2010).…”