Marketing for New Tourism Perceived by East Asian E-Consumers

Sezgin, Erkan; Aktaş, Semra Günay

doi:10.1007/978-981-10-0087-4_8

Cited by 4 publications

(4 citation statements)

References 27 publications

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“…When mobile marketing is executed appropriately, it allows customers to access personalised and time and location-sensitive information. Besides being useful, it is also easy to measure its impact through data analysis (Sezgin, 2016). As a result, it is easy for business owners to determine the return on investment on their investment in mobile marketing.…”

Section: Mobile Marketing and Customer Retentionmentioning

confidence: 99%

Factors Influencing the Use of Mobile Marketing Strategies Among Small-to-Medium Enterprises in New Zealand

Liyanage,

Acharya,

Poudyal

2023

Rere Āwhio

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Small-to-medium enterprises are generally regarded as the most significant source of drive for innovation and transformation in both emerging and developing economies. Mobile marketing is one of the evolving modern direct marketing communication channels, rapidly gaining popularity among businesses due to its many advantages to both potential customers and businesses. This research aims to investigate the attitudes and practices of small and medium-sized business (SME) proprietors in Invercargill regarding the strategic integration of mobile marketing. Specifically, the study is structured around three key objectives: firstly, to gauge the comprehension and familiarity with mobile marketing concepts among SMEs in Invercargill, New Zealand; secondly, to discern the motivating factors that prompt SMEs in Invercargill, New Zealand, to adopt mobile marketing as a fundamental marketing tool; and thirdly, to analyse the array of mobile marketing channels utilized by SMEs in Invercargill, New Zealand, for the promotion and dissemination of their products and services. To better understand factors influencing small-to-medium enterprises' adoption of mobile marketing, eight in-depth interviews were conducted with small-to-medium enterprise owners in Invercargill, New Zealand. The data was analysed using narrative analysis. It was found that conceptual knowledge, motivational factors, and multichannel platforms influenced mobile marketing adoption by small-to-medium enterprises in New Zealand. The findings provides useful information for small-to-medium enterprises owners on how to better engage with their target customers through mobile marketing, and perhaps bridge a gap in marketing literature on small-to-medium enterprises and mobile marketing in the New Zealand context.

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Section: Mobile Marketing and Customer Retentionmentioning

confidence: 99%

Factors Influencing the Use of Mobile Marketing Strategies Among Small-to-Medium Enterprises in New Zealand

Liyanage,

Acharya,

Poudyal

2023

Rere Āwhio

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Section: Mobile Marketing and Customer Retentionmentioning

confidence: 99%

Untitled

2023

Rere Āwhio

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Rere Āwhio is concerned with research and current topical issues relating to fields in higher vocational and professional tertiary education which are relevant to our programmes at OPAIC, whether focused on New Zealand or an international context. Of particular interest are submissions concerning applied management, information technology, construction, foundational English and related fields. Submissions regarding transdisciplinary issues are also very welcome, such as bicultural responsiveness in education, sustainability, pedagogical models, classroom practice, and online learning. Rere Āwhio may consider submissions outside of those fields provided they are clearly linked to at least one of OPAIC's programmes of study. The journal aims to build a community of practice amongst researchers and students from an array of New Zealand institutions and with wider global networks.

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“…Similar to NLPs, SLBs are powerful tools for studying membrane proteins because they allow for observation of protein-lipid interactions, 24,29 protein-protein interactions, 30 conformational changes, and hydrophobic mismatch with high fidelity. 31 A SLB is a lipid bilayer that has been reconstituted on a solid, normally planar substrate such as silica or mica. 32 SLBs are generally more robust than freestanding bilayers.…”

Section: Introductionmentioning

confidence: 99%

“…In addition, SLB lipid composition can be precisely tailored to simulate nano-to microscopic phase separation and lipid raft domains. 33 For studies on membrane proteins, SLBs can be modified with polymer cushions [34][35][36] to prevent unwanted interactions between embedded proteins and the underlying substrate. SLBs can also be micropatterned 37 to manipulate the spatial organization of associated molecules.…”

Section: Introductionmentioning

confidence: 99%

Lipid and Protein Transfer between Nanolipoprotein Particles and Supported Lipid Bilayers

Dang¹,

Ivey³

et al. 2019

Langmuir

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A nanolipoprotein particle (NLP) is a lipid bilayer disc stabilized by two amphipathic "scaffold" apolipoproteins. It has been most notably utilized as a tool for solubilizing a variety of membrane proteins while preserving structural and functional properties. Transfer of functional proteins from NLPs into model membrane systems such as supported lipid bilayers (SLBs) would enable new opportunities for example: two-dimensional protein crystallization and studies on protein-protein interactions. This work used fluorescence microscopy (FM) and atomic force microscopy (AFM) to investigate the interaction between NLPs and SLBs. When incubated with SLBs, NLPs were found to spontaneously deliver lipid and protein cargo. The impact of membrane composition on lipid exchange was explored, revealing a positive correlation between the magnitude of lipid transfer and concentration of defects in the target SLB. Incorporation of lipids capable of binding specifically to polyhistidine tags encoded into the apolipoproteins also boosted transfer of NLP cargo. Optimal conditions for lipid and protein delivery from NLPs to SLBs are proposed based on interaction mechanisms.

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Marketing for New Tourism Perceived by East Asian E-Consumers

Cited by 4 publications

References 27 publications

Factors Influencing the Use of Mobile Marketing Strategies Among Small-to-Medium Enterprises in New Zealand

Factors Influencing the Use of Mobile Marketing Strategies Among Small-to-Medium Enterprises in New Zealand

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Lipid and Protein Transfer between Nanolipoprotein Particles and Supported Lipid Bilayers

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