A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

Loureiro, María L.; Umberger, Wendy J.

doi:10.1016/j.foodpol.2006.11.006

Cited by 549 publications

(419 citation statements)

References 31 publications

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“…t T } represents the choice occasions faced by respondent i. According to Loureiro and Umberger (2007) [22], the probability of consumer i choosing alternative j can be expressed by the multinomial logit (MNL) model:…”

Section: Methods: Discrete Choice Experimentsmentioning

confidence: 99%

“…In developed countries like the US, it is required to provide country-of-origin of food products such as shells, fresh vegetables, and fruits [17]. Loureiro and Umberger (2007) reported that US consumers were prepared to pay an extra of 1.90 dollars per lb. for the steak with a country-of-origin logo than without [22].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Loureiro and Umberger (2007) reported that US consumers were prepared to pay an extra of 1.90 dollars per lb. for the steak with a country-of-origin logo than without [22]. It was also reported that consumers were more inclined to purchase local products than products produced elsewhere [23,24].…”

Section: Literature Reviewmentioning

confidence: 99%

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Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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Section: Methods: Discrete Choice Experimentsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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“…, tenderness (Feldkamp, Schroeder, and Lusk 2005, Feuz et al 2004, Lusk et al 2001, Platter et al 2005, packaging (Menkhaus et al 1992, Harrison, Harstad, andRutstrom 2004), labeling (Loureiro and McCluskey 2000, Lusk and Fox 2002, Loureiro and Umberger 2003, organic production (Boland and Schroeder 2002), and multiple attributes and attribute bundles (Alfnes and Rickertsen 2003, Lusk, Roosen, and Fox 2003, Tonsor et al 2005, Loureiro and Umberger 2007, Parcell and Schroeder 2007, Ward, Lusk, and Dutton 2008, Martinez 2008, Froehlich, Carlberg, and Ward 2009, Hanagriff, Rhoades, and Wilmeth 2009, Abidoye et al 2011. Several of these studies paid special attention to the issue of retail beef product branding, recognizing its importance for product differentiation and for providing purchase cues to consumers.…”

mentioning

confidence: 99%

Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data

Schulz

Schroeder

White

2012

Agric. resour. econ. rev.

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Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.

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“…In England, France, the Netherlands and several Nordic countries, a variety of meat products are routinely tracked through some or all of the production process (Loureiro & Umberger 2007). For example, in the Netherlands, Belgium, and France, the Van Drie Group offers consumers the capability of taking an identification code from a veal product, entering it into a query form on a website, and receiving a report showing the animal's farm of origin, date of birth, slaughter date, and various other pieces of information.…”

Section: Introductionmentioning

confidence: 99%

A traceability system for beef products based on radio frequency identification technology in China

Sun

Yang

et al. 2007

New Zealand Journal of Agricultural Research

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Radio frequency identification (RFID) technology is an automatic identification and data capture (AIDC) technique and it is the representative technology for handling beef traceability. In this paper we offer a complete solution including: frequency, identifier information system, information system, data organisation, tag reclaimation and control technology, from three segments of the beef production process in China. From the farm to the slaughterhouse, electronic identification ear tag technology was used to identify the individual animal. From the slaughterhouse to the processing plant, gambrel identification was used to transfer the carcass information from the "old ear tag" to a "new ear tag". Last, gambrel RFID was converted to UCC/EAN-128 barcode labelling with a wireless electronic scale. The whole solution was evaluated successfully in Beijing.

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A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

Cited by 549 publications

References 31 publications

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data

A traceability system for beef products based on radio frequency identification technology in China

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