A case-study on profiling Italian consumers of animal-friendly foods

Pasquale, Jorgelina Di; Nannoni, Eleonora; Adinolfi, Felice; Duca, Isabella Del; Capitanio, Fabian; Sardi, Luca; Vitali, Marika; Martelli, Giovanna

doi:10.1080/1828051x.2016.1180963

Cited by 10 publications

(10 citation statements)

References 27 publications

(34 reference statements)

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“…In general, studies have shown that the most important attribute associated with the premium price concerns the indication "animal welfare", which means respecting methods of cattle, pig and sheep breeding. The premium price ranges from 10% to 20% for Made in Italy meat if the label expressly states "animal friendly" or "animal welfare" [24,25]. The studies of several scholars [26][27][28] at a qualitative level confirm the importance of the sustainability of the production processes and the territorial origin of the meat.…”

Section: Literature Reviewmentioning

confidence: 91%

“…As the extensive literature review has shown, all the studied groups of products have different quantitative value of the willingness to pay. Previous research has shown that the consumers are willing to pay a premium price of around 50% for Italian olive oil [7], the premium price for Made in Italy meat ranges from 10% to 20% [24,25] and for fish from 10-20% [50] to 24% [40]. In this regard, a 10% markup is the lowest premium price value for all the groups of products.…”

Section: Methodsmentioning

confidence: 99%

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The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products

et al. 2020

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Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This study provides an extensive literature review on the topic and aims to test a hypothesis regarding consumer preferences towards some Made in Italy food products of mass consumption (olive oil, meat and fish), with specific reference to the value systems that influence the purchase. This paper studies the correlation between the potential willingness to pay a premium price for the mentioned products and the characteristics of consumers’ sample. The results obtained confirm the willingness to pay for Made in Italy products and correlate the willingness to pay a premium price with the level of education of the respondents to the questionnaire. Thus, these findings show that consumers with a higher educational level tend to make more sustainable food choices and by doing so lean toward a sustainable lifestyle.

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Section: Literature Reviewmentioning

confidence: 91%

Section: Methodsmentioning

confidence: 99%

The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products

et al. 2020

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“…However, the effectiveness of a label depends on how the information is presented and on the ability of the consumer to absorb and act on it (Teisl, Rubin, & Noblet, 2008). Therefore, sustainability labels and eco-labels may be comparable to WFP labels, which have succeeded on the market if they are able to transform environmental friendliness from a credence attribute to a search attribute about AW (Di Pasquale et al, 2016;Grolleau & Caswell, 2006). The proportion of consumers with no clear position about WFP was important, and so they should be considered and monitored when developing information strategies on this topic for society at large.…”

Section: Skeptical Consumersmentioning

confidence: 99%

“…Latin American farmers support efforts to improve the welfare of farm animals if those efforts improve the quality and quantity of products and allow access to higher-priced international markets, rather than just improving efforts for ethical reasons (Gallo & Huertas, 2016). Nevertheless, recent scientific evidence in the region (specially in Mexico, Chile and Brazil) has indicated growing social concern in terms of AW issues and their ethical, sociological, and political implications (Vargas-Bello-Pérez, Miranda-de la Lama, Teixeira, Enríquez-Hidalgo, Tadich, & Lensink, 2017, as in other parts of the world (i.e., Di Pasquale et al, 2016;Sato, Hötzel, & von Keyserlingk, 2017).…”

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confidence: 99%

Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments

Lama

Estévez-Moreno

Villarroel

et al. 2018

Journal of Applied Animal Welfare Science

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The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

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“…In this context, consumers are asking about how the cows were fed and treated (growth hormones and/or antibiotics, etc.) [7]. In the current marketplace, labels exist for nearly every question and companies answer consumers' fear with different food certifications to confirm the conformity of certain products to a set of standards.…”

Section: Introductionmentioning

confidence: 99%

Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers

Palmieri

Pesce²,

Verrascina³

et al. 2021

Animals

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Central and South Italy are characterized by small-scale dairy farms and growing abandonment by farmers for other, better-paid, off-farm jobs. New marketing concepts for milk can be one solution to remunerate mountain farmers for their efforts. This study investigates the potential market for hay milk in Italy. In particular, we want to understand which variables drive the people’s willingness to consume hay milk, and if the European food quality certification schemes impact on people’s willingness to consume milk from hay-fed cows. Data were collected from a sample of consumers from Central and South Italy (n = 331) using a web-based survey. Later, a discrete choice probit model was applied. The main results indicate that aspects as curiosity, the production place of food, the local culinary traditions, label, and environmental issues play an important role in the people’s consumption intentions for milk from hay-fed cows. Moreover, the survey highlights that the respondents had positive opinion towards hay milk and highlighted some important marketing implications for the Italian milk sector. The study findings could encourage discussion about a niche market to boost local growth, initiating a process of improving livelihoods, certification of products, and use of the marketing tools addressed towards a specific milk consumer’s profile. In other words, the study could provide useful implications for food manufacturers and facilitate the design of marketing strategies for hay milk produced in Central and South Italy.

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A case-study on profiling Italian consumers of animal-friendly foods

Cited by 10 publications

References 27 publications

The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products

The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products

Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments

Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers

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