The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products

Cappelli, Lucio; D’Ascenzo, Fabrizio; Arezzo, Maria Felice; Ruggieri, Roberto; Gorelova, Irina

doi:10.3390/su12156275

Cited by 6 publications

(3 citation statements)

References 51 publications

(53 reference statements)

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“…Our results suggest that market price may be significantly influenced by the exogenous effect of the origin-declaration on products. That is in line with other studies [55][56][57][58][59][60]82] stressing the positive attitude of Italian consumers to recognizing a higher value to domestic and local products. That points to possible changes in market practices.…”

Section: Discussionsupporting

confidence: 91%

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Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price

et al. 2020

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Pulses are widely acknowledged for their high nutritional value due to high protein content, low content in calories, and low glycemic index; they are a good alternative to animal proteins thus offering a considerable number of social, environmental, and health benefits. Despite pulses being widely acknowledged as healthy and sustainable food, in mainly European countries, consumption is growing but still lower than the recommended level, production is unprofitable in comparison to the current market prices level, and a reduction in harvested area has led to a strong dependence on import for pulses supply. Pulses are particularly fitting to the feature of local food because they can be suitably grown in any context, even in the most complex areas, and consumer interest and awareness of food origin has strongly increased in recent years. Lentils were selected as a case study in this paper that aims to define which features are effective on market price and, in particular, the role of origin declaration on label plays in defining the market price and how the origin attributes may enhance market price and farms competitiveness. The methodological tool for this investigation is the hedonic price model, useful to explain the effects of attributes of pulses affecting the market price. Results contribute to a better understanding of the pulse market, emphasizing that the “origin declaration” on label may have a positive effect on market price.

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Section: Discussionsupporting

confidence: 91%

“…Some scholars [55][56][57][58] underlined that Italian consumers consider the place of production and processing of food as factors of highest importance in determining food quality. Regardless of their definitions, "local" foods are perceived as valuable products because of a wide range of benefits [59,60].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price

et al. 2020

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“…Las empresas al llevar la campaña de responsabilidad social estimulan la inclinación hacia las preferencias de las marcas líderes en comparación a las menos posicionadas (Amezcua et al, 2018), la relevancia prevalece sobre productos que cuenten con certificación, seguridad alimentaria, características sensoriales, marca y precio premium (Cappelli et al, 2020). El diseño multisensorial aporta con el mensaje central de diferente forma ya que se basa en el mensaje a través de los diferentes sentidos (Almiron et al, 2020).…”

Section: Consumo Ecológicounclassified

Tendencia de premiumización en el consumo sostenible

et al. 2021

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Objetivo: Analizar la nueva tendencia de premiumización en el consumo sostenible y el impacto socioeconómico post COVID - 19. Métodos: Se utilizará el método hipotético deductivo, a través de la recopilación de información utilizando fuentes secundarias. Resultados: Las personas están dispuestas a pagar un mayor precio por el producto premium, que siempre se mantienen con un 20% más elevado que los otros productos del mercado, los demandantes son de la generación Z, Milenarias y la generación X. Conclusiones: Los consumidores se han direccionado por productos orgánicos puesto que son saludables, ecológicos y sostenibles, sin importar su precio.

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