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Abstract

The aim of this study was to determine the distribution of the mediator margins and marketing costs th roughout the fishermen, brokers and retailers per one kilogram of commercially most preferred species in the sample of Istanbul province, Turkey. The primary data was collected with questionnaires conducted on brokers and the intense interviews with retailers. The most common commerce channel as fishermen-broker-retailer-consumer was examined. M arketing margins of fishermen and retailers active in fish marketing channels were calculated by examining the difference between monthly sales price and monthly purchase price at every stage in the study. The percentages of fishermen's income, brokers' income, marketing costs, retailers' costs and retailers' income within one kilogram of fish were varied between, 32.78% and %54.84; 4.46% and 7.40%; 2.56% and 4.42%; 26.66% and 48.02%, 6.67% and 12.04%, respectively. The fact that; fishermen must sell their products through the cooperative to prevent low price formation during the auction and to reduce marketing expenditures was achieved. In order to increase producer income, it is very important to increase the amount of fishery products marketed through cooperatives by changing the brokerage system where fishermen market their products by borrowing.

The Influence of Marketing Volume and Marketing Channel on Fresh Tiger Shrimp Marketing Margin

“…The results of the research found that there are three distribution channels of tiger shrimp marketing in Pinrang District, which are marketing channel I (shrimp farmers, collecting merchants, and consumers), marketing channel II (tiger shrimp shrimp, retailer, and consumer), and marketing channel III (tiger shrimp farmers, collecting merchants, and exporters). These results are in line with Agbo and Usoroh (2015) findings that there are 3 shrimp marketing channels in Nigeria : producers, wholesalers and retailers but unlike findings different from Kaygisiz and Eken (2018) findings in Turkey, there are four markets for marketing (1) directly to the fish market, (2) directly from ship to commissioner, (3) move to processing plant and (4) from ship to air depot. E.S is an expectation sign.…”

Market Efficiency Indicators in Marine Fish Marketing in Goa, India

“…As could be observed from Table 1, the Percentage share of Fisherman in the Consumers Rupee ranged from 31.11% in the case of six banded trevally to 73.55% in the case of Indian White Prawn. In a similar study conducted by Kaygisiz and Eken (2018), the PSFCR of fish varieties ranged from 39.95 to 66.67%. Varieties which recorded higher PSFCR were speckled prawn (72.86%), Cobia (70.31%), Seerfish (69.98%), Brown shrimps or Ginga prawns (69.43%), pony fish (67.58%) and Milk Shark (65.61%).…”

Supply and demand of fish in Bosnia and Herzegovina

“…The amount and frequency of fish consumption can be increased by certain policies, such as training, advertising, and various marketing strategies (Can et al, 2015). Kaygisiz and Eken (2018) state that insufficient activity of marketing services leads to non-transparency of the fish market. Ostojić et al (2017) state that during the analysis of the fish market in the city of Banja Luka (B&H) 41% of respondents stated that they are not sufficiently informed about fish as food and 59% of respondents state that they are informed about fish as food through various media, promotion and oral recommendations.…”