The Influence of Marketing Volume and Marketing Channel on Fresh Tiger Shrimp Marketing Margin

Rahim, Abd; Hastuti, Diah Retno Dwi; Ningsih, Septaty Rahayu

doi:10.26858/ijfs.v4i1.6011

Cited by 1 publication

(1 citation statement)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The difference between the prices that are taken by producers and prices that are paid by consumers called marketing margin (Askan, 2019). Marketing margins are the result of the demand and supply factors, marketing costs, marketing agencies, technological changes in marketing process and the degree of the marketing channel competition (Marsh & Gary, 2004;Rahim and et al, 2018). Marketing margin is the sum of costs or benefits created from harvesting the product until it reaches the consumer (Wohlgenant & Mullen, 1987).…”

Section: Introductionmentioning

confidence: 99%

Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices

Mohammadi¹,

Kavoosi‐Kalashami

Zanganeh

2020

Alınteri Zirai Bilimler Dergisi

View full text Add to dashboard Cite

This study investigated olive marketing channels, margins and indices at Iran's olive trade center namely Guilan province, northern Iran. For this purpose, marketing margin, share of marketing agents, marketing cost coefficient and different types of efficiency in olive market were calculated. The required data set were collected through survey using a questionnaire and simple random sampling on 2017. Results revealed that there were eight different marketing channels in the olive market of Guilan province. Average wholesale and retail margins were 11500 and 31870 Rials, respectively. The average wholesalers' share from the retail price was 9.59%. Also, the average retailers' share from the final product price (retail price) was 26.57%. The average marketing cost coefficient was 20.29%. The highest and lowest overall efficiency in olive marketing channels were 49.78% and 27.56%. Policy solutions should lead to increased marketing services and significant impact of these costs on the marketing margin in the olive market of Guilan province.

show abstract

Section: Introductionmentioning

confidence: 99%