23 Players, 23 Voices

Sauder, Molly Hayes; Blaszka, Matthew

doi:10.1177/2167479516685579

Cited by 19 publications

(6 citation statements)

References 37 publications

(125 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Insights into the events were also provided to followers or supporters of the athlete, extending previous professional athlete research (Hambrick et al, 2010) and aligning with event specific research that suggested athletes shared commentary on the events (Clavio et al, 2013;Hayes-Sauder & Blaszka, 2016;Hull, 2014;Kassing & Sanderson, 2010). In addition, athletes in the current study were able to present their followers with images of the competition venue/city revealing similarities to previous research (Hayes -Sauder & Blaszka, 2016;Hull, 2014), while also sharing their thoughts on their preparation and performances during the event. Social media also provided another avenue for athletes to gather information.…”

Section: Discussionmentioning

confidence: 64%

“…Hayes- Sauder & Blaszka, 2016;Hull, 2014;Kassing & Sanderson, 2010). Kassing and Sanderson (2010) examined fan-athlete interaction and relationships during the Giro d'Italia, cycling's tour of Italy, by tracking athletes' posts.…”

Section: Athlete Social Media Use During Sport Eventsmentioning

confidence: 99%

“…Women's National Soccer Team was also examined during the 2015 Women's World Cup (Hayes-Sauder & Blaszka, 2016). Athletes produced informative content and acknowledged that behind the scenes insight is more interesting to followers.…”

Section: Athlete Social Media Use During Sport Eventsmentioning

confidence: 99%

See 2 more Smart Citations

Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events

Hayes

Filo

Riot

et al. 2019

International Journal of Sport Communication

View full text Add to dashboard Cite

Numerous studies have focused on athletes’ use of social media by examining the content posted on social media sites, revealing an opportunity to gather firsthand experiences from athletes. Using uses-and-gratifications theory as a theoretical framework to inform an open-ended questionnaire, the authors examined athlete attitudes toward their social media use during a major sport event, as well as the gratifications they received and the challenges they experienced from this use. The study assessed a sample of 57 athletes and their social media use across 20 international major sport events. Findings revealed that social media enabled athletes to communicate with family and friends. Having a connection to home through social media can make athletes feel relaxed in a high-pressure environment. The results reveal uses and gratifications not previously found in research on athlete social media, while also underscoring opportunities for sport organizations to enhance social-media-education programs they provide to athletes.

show abstract

Section: Discussionmentioning

confidence: 64%

Section: Athlete Social Media Use During Sport Eventsmentioning

confidence: 99%

See 1 more Smart Citation

Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events

Hayes

Filo

Riot

et al. 2019

International Journal of Sport Communication

View full text Add to dashboard Cite

show abstract

“…Jalkapallon kohdalla tarkastelun kohteena ovat olleet muun muassa USA:n maajoukkueen pelaajien itsensä esittämisen strategiat sosiaalisessa mediassa (Hayes Sauder & Blaszka 2018), minkä lisäksi tutkijat ovat olleet kiinnostuneita esimerkiksi siitä, miten Instagramin käyttäjät ovat kehystäneet yhdysvaltalaisjalkapalloilijoita tiettyjen hashtagien käytön avulla MM-kisojen aikana (Pegoraro et al 2018). Kiinnostava huomio on, että Twitterin itserepresentaatioissa pelaajat päästivät seuraajansa kurkistamaan arvokisojen kulisseihin käsitellessään huomattavan paljon pelikentän ulkopuolisia asioita, kun taas arvokisoihin liittyvillä hashtageilla varustetut Instagram-julkaisujen jaot olivat pääasiassa urheilusuoritukseen liittyviä (Hayes Sauder & Blaszka 2018;Pegoraro et al 2018;ks. myös Turtiainen 2021a).…”

Section: Tutkimusta Urheilijoiden Sosiaalisen Median Käytöstäunclassified

Arvokisat pohjoismaalaisten jalkapalloilijoiden some-vaikuttamisen näyttämönä

Turtiainen

2024

View full text Add to dashboard Cite

Nykyiset jalkapallon arvokisat ovat muodostuneet mediaspektaakkeleiksi, joiden aikana urheilulaji saa osakseen keskitettyä mediahuomiota. Turnauk-sia saattaa edeltää kriittisempi ja yhteiskunnallisesti painottuneempi valtamediauutisointi, mutta otteluiden käynnistyessä valokeilassa ovat ensisijaisesti itse supertähdet eli jalkapalloilijat. Yleisön katse kiinnittyy kuukauden mittaiseksi ajanjaksoksi myös sosiaaliseen mediaan, jossa on laajemmin tilaa moninaisemmille laji- ja urheilijarepresentaatioille. Tarkastelenkin tässä artikkelissa niitä tapoja, joilla edelliseen jalkapallon EM-turnaukseen osallistuneet pohjoismaalaiset jalkapalloilijat kehystivät lajiaan sosiaalisessa mediassa. Keskityn erityisesti siihen, hyödyntävätkö he osakseen saamaansa huomiota ottamalla kantaa jalkapallokulttuurin sisäisiin tai laajemmin yhteiskunnallisiin asioihin.Tutkimusaineisto koostuu 16 pohjoismaalaisen jalkapalloilijan EM-kisojen aikaisista Instagram-päivityksistä (142 syötteen julkaisua ja 418 tarinaa), joita tarkastelen kehysanalyysin keinoin. Analyysini keskittyy digitaalista etnografiaa hyödyntäen kerättyyn aineisto-osaan, jonka keskiössä on havainnointimuistiinpanoistani koostuva kenttäpäiväkirja. Peilaan pohjoismaalaisten jalkapalloilijoiden omia mediaesityksiä aikaisempaan urheilijoiden sosiaalisen median käyttöä koskevaan tutkimukseen paikantaen lopulta viisi arvokisaturnauksen kehystämistapaa, jotka noudattelevat joiltain osin tavanomaisia jalkapalloesityksiä mutta myös poikkeavat niistä aiheeltaan tai esitystavoiltaan.Jalkapalloilijat kehystävät EM-kisat ensisijaisesti ammattilaisurheiluksi suuren osan julkaisuista keskittyessä puhtaasti urheilusuorituksiin. Kaupallisuus on puolestaan arvokisakontekstista johtuen pienemmässä roolissa. Urheilijoiden henkilökohtainen itseilmaisu tulee näkyvimmin esiin humoristisissa päivityksissä ja kommunikaation ulottuvuus konkretisoituu sisältöjen kierrättämisenä. Varsinainen urheilija-aktivismi näyttäytyy tyypillisimmillään positiivisina julkaisuina, joissa otetaan kantaa yhdenvertaisuuden puolesta. Eri kehystämistavat myös limittyvät keskenään jalkapallokulttuurin rakenteita näkyväksi tekevissä Instagram-sisällöissä, joiden taustalta on tulkittavissa vaikuttamispyrkimyksiä. Urheilijat – kuten myös tutkijat – ovatkin suuressa roolissa, kun tuotetaan kokonaiskuvaa tämän päivän huippu-urheilusta.Avainsanat: jalkapallon EM-kisat, sosiaalinen media, Instagram, yhdenvertaisuus, urheilija-aktivismiNordic Players as Social Media Influencers in UEFA European ChampionshipUEFA European Championship and FIFA World Cup tournaments have turned into media spectacles, during which football receives special media attention. The tournaments may be preceded by more critical mainstream media coverage, but when the matches kick off, the spotlight is on the sport and its superstars. For a month, the audience’s attention is also drawn to social media, where there is more space for different football and athlete representations. In this article, I examine the ways in which the Nordic players framed their sport on social media posts during the UEFA European Championship tournament. I will focus particularly on whether players use the attention they gain to take a stand on issues within football culture or on wider societal issues.The research material consists of Instagram posts (142 feed posts and 418 stories) from 16 Nordic footballers during the tournament. The data is collected using digital ethnography, and I analyse my observation notes in a field diary using frame analysis. I compare Nordic players’ own media representations with previous research on athletes’ use of social media and end up categorizing five different ways to frame the tournament. From certain perspectives the frames follow conventional football representations but also differ from them in terms of topic or depiction.The players frame the UEFA European Championship tournament primarily as a professional sport, while a large part of the Instagram publications focus solely on sporting performances. Commercialism, instead, plays a smaller role due to the context of the championship tournament. The personal self-expression of the players is most prominent in the humorous publications whereas the communicative dimension takes the form of re-posting. Athlete-activism materializes in positive publications taking stand for equality. The different ways of framing also overlap in influential Instagram content that aims to make the structural inequalities of football culture visible. Athletes – as well as researchers – play a major role in providing the big picture of today’s competitive sports at the highest level.Keywords: UEFA European Championship, social media, Instagram, equality, athlete activism

show abstract

“…Additionally, scholars have investigated how women, specifically, utilize and present themselves on social media. Hayes Sauder and Blaszka’s (2018) study of the 2015 United States Women’s National Team (USWNT) at the Federation Internationale de Football Association (FIFA) Women’s World Cup found that the women were likely to engage in a backstage performance, with notable themes consisting of conversationalist (direct interaction with athletes, celebrities, family and personal friends), informer (general information sharing, like web applications, content, links, and current events), and behind-the-scenes report (candid reports of the person behind the persona such as sightseeing, describing favorite movies, or discussing extracurricular activities). Moreover, Geurin-Eagleman and Burch’s (2016) study of Olympic athletes and their preferred self-presentation style on Instagram furthered the notion that women were more likely to engage in backstage performances (posting about subjects not related to their sport).…”

Section: Motherhood and The Female Athletementioning

confidence: 99%

“I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood

Johnson,

Brison,

Harris

et al. 2023

SBM

View full text Add to dashboard Cite

PurposeGuided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and after becoming mothers. Scholars have investigated the authenticity of female athletes’ frontstage versus backstage representation on social media for branding purposes, but this study further expands on existing literature to review how female athletes would present themselves in the same realm once entering motherhood.Design/methodology/approachThrough a content analysis, researchers evaluated whether there was a shift in three elite female athletes’ (Serena Williams, Allyson Felix and Skylar Diggins Smith) Instagram posts and captions one year before their pregnancy and one year after motherhood. A total of 732 posts were examined and were organized into six main categories: athletic, professional, promotional, personal, motherhood and dual identity.FindingsResults revealed there was a difference in the self-presentation strategies used by the three female athletes on their social media pages. Specifically, the researchers confirmed the presence of a combined role of athlete and mother.Originality/valueThe findings support existing literature on the importance and the challenges of “balancing” a third identity of blending being both a mother and elite athlete as one. Yet, the findings challenge the previous notion that women cannot continue to perform at an elite level and manage the expectations that society institutes of being a “good mother.”

show abstract

23 Players, 23 Voices

Cited by 19 publications

References 37 publications

Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events

Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events

Arvokisat pohjoismaalaisten jalkapalloilijoiden some-vaikuttamisen näyttämönä

“I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood

Contact Info

Product

Resources

About