“I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood
Andriana Johnson,
Natasha T. Brison,
Hailey A. Harris
et al.
Abstract:PurposeGuided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and after becoming mothers. Scholars have investigated the authenticity of female athletes’ frontstage versus backstage representation on social media for branding purposes, but this study further expands on existing literature to review how female athletes would present themselves in the same realm once entering motherhood.Design/… Show more
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