Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events

Hayes, Michelle; Filo, Kevin; Riot, Caroline; Geurin, Andrea N.

doi:10.1123/ijsc.2019-0026

Cited by 31 publications

(41 citation statements)

References 40 publications

(86 reference statements)

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“…Athletes have adopted social media platforms for a variety of reasons which has resulted in a large amount of attention from researchers. Studies have found that athletes use social media for self-promotion, communicating with friends, family, and fans, and to manage their own image (Geurin, 2017;Hayes et al, 2019;Scott et al, 2017). Yet, little is known about whether athletes are promoting health messages related to physical activity in online spaces, and if so, what these messages contain.…”

Section: Role Of Social Mediamentioning

confidence: 99%

Social media and inspiring physical activity during COVID-19 and beyond

Hayes

2020

Managing Sport and Leisure

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The COVID-19 pandemic has impacted sport and events greatly with a shutdown of leagues and the postponement of events like the 2020 Tokyo Olympic Games. However, new media technologies, such as social media platforms, have provided an avenue for sport organisations and athletes to continue to engage with their consumers and promote physical activity during the absence of live sport. New media technologies allow organisations and individuals to share user-generated content and facilitate interactivity. This commentary intends to stimulate discussion, interest and research on whether social media could be used as a platform to inspire physical activity and sport participation and what strategies may be successful in engaging with consumers. Olympic sport and the campaigns National Olympic Committees have engaged in during lockdown are the focus of this piece. It is hoped that this piece provides a starting point for future research focusing on the adoption of new media technologies, like social media, to engage with and inspire people to become more active and involved in sport.

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Section: Role Of Social Mediamentioning

confidence: 99%

Social media and inspiring physical activity during COVID-19 and beyond

Hayes

2020

Managing Sport and Leisure

Self Cite

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“…On the other hand, Hayes (2019) saw that players can receive support by communicating via SNS activities themselves. If this becomes a routine before and after the game, it can have a positive effect on their sports performance.…”

Section: Discussionmentioning

confidence: 99%

“…Some athletes have announced their decision to stop using entertainment apps during competition in order to minimize the potential for distraction ( Logue, 2016 ). Emily Seebohm, who was one of Australia’s contenders for winning a gold medal in swimming at the London Olympics, conceded that her constant use of social media might have worsened her performance ( Hayes, 2019 ). Several studies have reported adverse effects of smartphone use on athletes.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Smartphone App-Use Patterns on the Performance of Professional Golfers

et al. 2021

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Smartphone app-use patterns will predict professional golfers’ athletic performance, and the use time of serious apps would be associated with improved performance. This longitudinal 4-week observation of 79 professional golfers assessed golf handicaps and smartphone app-use patterns at the start of the Korean professional golf season and 2 and 4 weeks later. We classified use as social networking, entertainment, serious apps, and others. Use time of entertainment apps increased for non-improved golfers but did not change for improved golfers. Use time of serious apps increased for improved golfers and decreased for non-improved ones. Changes in golf handicaps were positively correlated with changes in entertainment app use time and negatively correlated with changes in serious app use time. Professional golfers’ sports performance was not associated with smartphone use time but was with the smartphone app type. The management of smartphone app-use patterns is important for professional golfers’ performance.

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“…The evolution of social media over the last ten years has altered the quickness and range of communication and interaction between individuals and organizations all over the world (Hayes et al , 2019). Nowadays, the utilization of social media goes above mere social communication (Ngai et al , 2015), and in the sport sector, marketers utilize social media to carry out a diversity of marketing communication practices such as sport person endorsements (Baker et al , 2013), promotions (Cork and Eddy, 2017), public relations (Felix et al , 2017) and news updates (Abeza et al , 2019).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Sport, media and actual consumption behavior: an examination of spectator motives and constraints for sport media consumption

Koronios

Travlos

Douvis

et al. 2020

EMJB

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PurposeThe present study is an initial attempt to assess the impact of motivators and constraints on individual's intention for sport media consumption. The advancement of sport media consumption has been underlined by the academic literature during the past few years. In fact, one of the most conspicuous concerns that experts in the sport industry face nowadays is the fans' preference to stay home and watch sport events. The objective of this research is to determine the impact of motivations and constraints for individuals' sport media consumption intentions.Design/methodology/approachA quantitative method was used for the purpose of this study, and a sum of 1,704 fulfilled questionnaires were obtained and analyzed by means of SPSS and AMOSFindingsAccording to the results, internal and external motivators such as attachment to team, achievement, social, drama, role model and promotion observed to have a considerable impact on participants' consumption intention. Moreover, results pointed out a significant impact of structural and intrapersonal constraints on consumption intention.Originality/valueThe aim of the present research was to analyze the link between the constraints of spectator purposes and actual media consumption. In addition, there is an examination of generation-based factors among the spectators within the scope of possible contrasting aspects, a variable which has not been examined in any previous studies until now.

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Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events

Cited by 31 publications

References 40 publications

Social media and inspiring physical activity during COVID-19 and beyond

Social media and inspiring physical activity during COVID-19 and beyond

The Effect of Smartphone App-Use Patterns on the Performance of Professional Golfers

Sport, media and actual consumption behavior: an examination of spectator motives and constraints for sport media consumption

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