100 Years of Fashion Activism: From the Women’s Suffrage Movement to the US 2020 Elections

Ambás, Gabriela; Sádaba, Teresa

doi:10.1007/978-3-030-81321-5_17

Cited by 3 publications

(4 citation statements)

References 13 publications

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“…Lastly, our study advances a better understanding of "fashion activism" (Ambás & Sádaba, 2021) in religious societies by demonstrating the implications of embodied resistance. By deploying the term "quiet encroachment," we elaborate on previous scholarly claims regarding Muslim contexts (Alkhaled, 2021;Bayat, 2013;Ozkazanc-Pan, 2012) to include gender-related changes enabled through fashion-based resistance acts in other religious contexts.…”

Section: Constitutive Resources Of Embodied Resistancementioning

confidence: 73%

“…Recent studies have started to employ the concept of "fashion activism" to epitomize fashion as a means of raising awareness and advocating for social and political change among individuals and organizations regarding climate change, racial justice, and gender equality (Ambás & Sádaba, 2021). Being publicly displayed, the tangible and visible nature of fashion facilitates conveying messages.…”

Section: Body As a Resistance Sitementioning

confidence: 99%

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Fashion as embodied resistance: The case of Jewish ultraorthodox female entrepreneurs

Wasserman,

Baikovich

2023

Gender Work & Organization

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Drawing on the qualitative research of Jewish ultraorthodox female fashion entrepreneurs (JUFFE) in Israel, we examine how women's body regulations are collectively negotiated, challenged, and resisted. Our paper shows that, through the disruption of religious clothing and hairstyling, JUFFEs have challenged the patriarchal expectations of women's ideal type in their authoritative society and triggered various changes that allowed for the construction of alternative forms of femininity. Our contributions are twofold: First, we advance the understanding of the body as a site of resistance by exposing the analytical constituents of embodied resistance, namely, the forms of femininity constructed through embodied resistance, which demands are challenged, which types of modesty are resisted, which bodily means are used in women's resistance acts, and the implications of the resistance. By deepening our understanding of the constitutive resources of embodied resistance, we offer a more nuanced and detailed analysis of the various embodied ways and means through which women of religious communities may prompt changes regarding women's visibility and economic status. Second, we broaden the conceptualization of resistance's outcomes in authoritarian regimes by demonstrating how alternative religious femininities are constructed through the collective power of fashion. We present two manifestations of femininity: femininity as a marker of diversity (individualized femininity) and femininity as a marker of economic status (affluent femininity)—both deviate from the one prescribed by their leadership and community. We demonstrate how entrepreneurs' subversive messages are diffused through their clientele's bodies as the carriers of their subversive messages.

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Section: Constitutive Resources Of Embodied Resistancementioning

confidence: 73%

Section: Body As a Resistance Sitementioning

confidence: 99%

Fashion as embodied resistance: The case of Jewish ultraorthodox female entrepreneurs

Wasserman,

Baikovich

2023

Gender Work & Organization

View full text Add to dashboard Cite

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“…Second, even if in most cases crises are not sought by companies, nor even anticipated, in other cases they might be planned, for political or other reasons. In fact, fashion media and companies are having more and more their own political agendas, hence leading to debates and conflicts (Ambás & Sádaba, 2021;Linfante, 2021;Motta & Biagini, 2017). They might even expect that such online debates could benefit them, by attracting the admiration of like-minded prospects.…”

Section: 63mentioning

confidence: 99%

Digital Fashion Communication

Noris¹,

Cantoni²

2022

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Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sport … up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite intercultural misunderstandings and communication crises. The recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject is presented, as well as the implications of its digital transformation. Through several cases, intercultural communication crises are documented and strategies are provided to interpret and prevent them.

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“…Finally, it is interesting to state that in the amplification and legitimization process, BLM stands as one of the first social movements in which brands and celebrities have used their platforms to speak up against racism (Ambás, Sádaba, 2021). In 2020, celebrities and athletes supported the movement by wearing T-shirts with powerful statements such as "I Can't Breathe, " as worn by basketball player Lebron James, "BLM" sported by actor Sterling K. Brown, and "Arrest the Cops Who Killed Breonna Taylor, " used by racing driver Lewis Hamilton.…”

Section: Framing Blmmentioning

confidence: 99%

Framing as modus operandi for social movements: The case of Black Lives Matter

Sádaba

2021

Review of Nationalities

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From a symbolic and cultural approach to the social movements, framing theory has contributed to explain meanings and strategies for mobilization. Also, the theory has evolved in the media research, and media frames have to be also considered in the collective action. This paper clarifies how frames work in this context and describes their ability to give legitimization and congruence to the movement. The case of Black Lives Matter is an example of the use of framing and its consequences for the movement.

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100 Years of Fashion Activism: From the Women’s Suffrage Movement to the US 2020 Elections

Cited by 3 publications

References 13 publications

Fashion as embodied resistance: The case of Jewish ultraorthodox female entrepreneurs

Fashion as embodied resistance: The case of Jewish ultraorthodox female entrepreneurs

Digital Fashion Communication

Framing as modus operandi for social movements: The case of Black Lives Matter

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