Gender Difference in the Perception of Guilt in Consumer Boycott

Cruz, Breno de Paula Andrade; Pires, Ricardo José Marques; Ross, Steven Dutt

doi:10.7819/rbgn.v15i49.1357

Cited by 6 publications

(14 citation statements)

References 7 publications

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“…There is limited research that has examined gender differences in other countries. The results of these studies indicate that significant differences are found between men and women in terms of their feelings of guilt (Cruz et al, 2013). Yet, the data provided by Cruz et al (2013) contradicts established findings by Else-Quest et al…”

Section: Gender Differences In Experiencing Consumer Guilt Across Natmentioning

confidence: 95%

“…For example, research that examines consumer guilt in relation to self-indulgent behavior states that women exceeded men in their feelings of guilt (Lee-Wingate & Corfman, 2010). Furthermore, studies that investigate consumer guilt and boycotting behavior found similar results (Cruz et al, 2013).…”

Section: Gender Differences In Experiencing Consumer Guiltmentioning

confidence: 97%

“…Furthermore, there is limited research that has examined gender differences, in terms of consumer guilt, in countries other than the US (Cruz et al, 2013), and the outcomes conflict with previous findings in established studies (Else-Quest et al, 2012). Therefore, to address these shortcomings, it is vital to investigate gender differences, with respect to consumer guilt, and present findings that give an all-inclusive view in consumption settings.…”

Section: Gender Differences In Experiencing Consumer Guilt Across Natmentioning

confidence: 98%

“…Notably, available literature in consumer behavior emphasizes that there is a difference between genders with respect to their feelings of guilt in consumption circumstances, and this difference is statistically significant (Hanks & Mattila, 2014;Lee-Wingate & Corfman, 2010;Sukhdial & Boush, 2004). However, most of these studies only examined consumer guilt in specific behaviors associated with consumption circumstances like boycotting behavior (Cruz, Pires Jr & Ross, 2013), impulsive behavior (Hanks & Mattila, 2014), and food consumption (Sukhdial & Boush, 2004). Hence, they do not provide a holistic understanding of gender's influence on feelings of guilt within the context of consumer behavior.…”

Section: Fear Of Flying -Erica Jongmentioning

confidence: 99%

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Investigating gender differences in consumers’ experience of guilt: A comparative study

Kayal

Simintiras

Rana

2017

Journal of Retailing and Consumer Services

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The literature of guilt in the context of consumer behavior is notably limited. It is particularly limited with respect to examining gender differences across nations. Existing studies have only evaluated gender differences, in terms of consumer guilt, in the United States. In addition, those studies evaluated gender differences in specific consumption situations such as consumer boycotting and food consumption. Thus, they do not give a comprehensive understanding of gender variations in consumer guilt. Notably, gender differences with regard to consumer guilt were shown to be limited in countries other than the United States. These studies provided contradictory results to established findings in social psychology. In view of this, by using quantitative techniques, numerous consumption settings, and samples from two distinct countries, this study provides a holistic assessment of gender differences in consumer guilt across nations. The findings indicate that gender differences, with respect to consumer guilt, are predominately present in individualistic countries and notably absent in collectivist countries. Hence, marketers should consider gender as an influential variable when devising guilt related strategies in individualistic countries. In contrast, marketers may reconsider allocating resources, with respect to gender related marketing strategies, in collectivist countries.

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Section: Gender Differences In Experiencing Consumer Guilt Across Natmentioning

confidence: 95%

Section: Gender Differences In Experiencing Consumer Guiltmentioning

confidence: 97%

Section: Gender Differences In Experiencing Consumer Guilt Across Natmentioning

confidence: 98%

Section: Fear Of Flying -Erica Jongmentioning

confidence: 99%

See 2 more Smart Citations

Investigating gender differences in consumers’ experience of guilt: A comparative study

Kayal

Simintiras

Rana

2017

Journal of Retailing and Consumer Services

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“…Previous studies related to boycotting [2][3][4] suggest that there are several types of boycotts, including the most widespread classification of Cruz's [5], based on Friedman's [4] boycott types. Boycotts are classified according to consumer motivations and can be classified in five types: economic, religious, minority, ecological, social, and relational boycott.…”

Section: Introductionmentioning

confidence: 99%

Understanding the Motivations Influencing Ecological Boycott Participation: An Exploratory Study in Viet Nam

Nguyen

Ngo

et al. 2018

Sustainability

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Over the past years, the world has witnessed the growth of ecological boycotts and its impact is increasing leading to the need to better understand this field. Following this movement, Viet Nam, located in Southeast Asia has also swiftly been paying attention to ecological concerns, which have resulted in a variety of ecological boycotts in recent years. While motivations for economic, religious, social, and political boycotts have previously been investigated, the motivations for participation in ecological boycotts have not yet been considered appropriately. This study highlights that a means-end chain (MEC) theory provides an influential method which helps reveal the motives that drive consumers to participate in the ecological boycott in Viet Nam. Processing several in-depth interviews of 60 Vietnamese boycotters and performing MEC analysis, results have shown five major motivations for participation in ecological boycotts, comprising environmentally sustainable consciousness, health consciousness, self-enhancement, meaning in life, and security. The findings are expected to contribute towards both academic aspects (additional understanding related to ecological boycott) and practical aspects (providing valid knowledge for organizers of boycotts and targeted companies to evaluate the ecological boycott and determine factors that can be modified).

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Explaining the boycott behavior: A conceptual model proposal and validation

Palacios‐Florencio

Revilla‐Camacho

Garzón

et al. 2021

J of Consumer Behaviour

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This study proposes a conceptual model with the capacity to substantially explain the boycott behavior. As a first step for the validation of the proposed model, an empirical study has been carried out, focusing on the boycott promoted towards the territory of Catalonia (Spain). Following the postulates of the theory of reasoned action, the effect that the intention to participate in the boycott will have on effective behavior is considered, but social influence, the importance given to brands and the perceived legitimacy of a boycott are also included. Concepts as the attitude towards boycotts as a measure of pressure to change actions and decisions, the perceived usefulness of the boycott and animosity towards the boycott object are included in the model as antecedents to the intention to participate in the boycott. Finally, it is postulated that the legitimacy given to boycott behavior and the ethical ideology based on idealism are explanatory factors for the attitude towards boycott behavior. The relevance of the study is established by the need to respond to boycotts in an appropriate way. This paper can be useful, by pointing out the main factors that cause an individual to take an active part in a boycott.

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Gender Difference in the Perception of Guilt in Consumer Boycott

Cited by 6 publications

References 7 publications

Investigating gender differences in consumers’ experience of guilt: A comparative study

Investigating gender differences in consumers’ experience of guilt: A comparative study

Understanding the Motivations Influencing Ecological Boycott Participation: An Exploratory Study in Viet Nam

Explaining the boycott behavior: A conceptual model proposal and validation

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